PokÃ©mon Go is all the rageÂ right now, and itâ€™s unlike anything we have seen in the gaming world. It is having a major impactÂ on local businesses as well. The game has users, both kids and adults, walking everywhere tryingÂ to catchÂ PokÃ©mon. And those users are ending up near local businesses!
AÂ recent article published on Huffington Post tells the story of a local business, Mad Hatterâ€™s Ice Cream, that was struggling but has seenÂ an increase in business since PokÃ©mon Go was released. In the game, there are PokÃ©Stops and Gyms whereÂ users congregate to catch and battle PokÃ©mon,Â andÂ Mad Hatterâ€™s Ice CreamÂ was located inÂ close proximity to a number of these PokÃ©Stops. Naturally, they drew in foot traffic as a result. The business owner even noted that the shop has seen its business double and even triple on some nights.
So, how can you capture this foot traffic and even search traffic aroundÂ PokÃ©mon Go? Here are some ideas.
Based on your location, you can research whatÂ PokÃ©Stops and Gyms areÂ near your business and aggregate the information. Here is what the PokÃ©Stops look like within the game.
Here is what a Gym looks like in the game.
Usually, PokÃ©Stops and Gyms are at the following types of places:
- Libraries and other public buildings
- Places of worship (churches, synagogues, mosques and so on)
- Art, statues, unique architectureÂ (landmarks)
- HistoricÂ locations
- Hidden gems and hyper-local spots
Once youâ€™ve researched the PokÃ©Stops nearest to your business, you can aggregate this information in a blog post on your website â€” keyword-targeted to your businessÂ locationÂ (e.g., â€œPokÃ©Stops and Gyms in Forest Hills, NYâ€).
When I conducted a Google search for the phrase above, I did not get any relevant or specific results for this locationÂ â€”Â mostly just generic answers. See the opportunity? And if you have multiple business locations, there is a lot of opportunity.
By researching and building this content, youâ€™re meeting the needs of the local users who want to easily learn where theÂ PokÃ©Stops and Gyms are in their area. This can also lead to other sites linking to you, which will help generate higher domain authority and referral traffic. You will position your site to get additional search traffic and help further build your domain authority, which is great for SEO.
The blog post content should be well-written and include images and as much detail as possible (such as addresses, nearby landmarks and so in). You may also want to include a Google Maps embed. The point is to provide quality content so users end up having a great experience and share and link to the page. Be sure to leverage social sharing buttons on the page as well.
Once youâ€™ve confirmed there are PokÃ©Stops and Gyms near your business, a great way to drive business isÂ to have special offers forÂ PokÃ©mon Go players. Offer them a discount on certain products or services; the discounts can also just be on the slow business days. Promote your offer by displaying a sign at the front of your business, then mentionÂ itÂ on your website, social profiles, Yelp and other local search profiles.Â Here are some sign examples of businesses who are leveragingÂ PokÃ©mon Go to get customers in the door.
Some business have done creative things such as the following:
- Create a product that appeals toÂ PokÃ©mon Go players, such as a bakery making PokÃ©mon-themed pastries or a bar makingÂ PokÃ©mon-themed drinks.
- Create an Event forÂ PokÃ©mon Go players and leverage the Lure which attractsÂ PokÃ©mon to the location. Leverage the Events feature on your Facebook profile.
- Give discounts based on theÂ PokÃ©mon Go playerâ€™sÂ level or team.
- Provide free cell phone charging forÂ PokÃ©mon Go players.
Can my business become aÂ PokÃ©StopÂ or Gym?
Some businesses gotÂ lucky, as they ended up being (close to) a PokÃ©Stop. Unfortunately, this is not something you can control at the moment.
However, game developer Nianticâ€™s CEO, John Hanke, has saidÂ that sponsored locations are forthcomingÂ in the United States. (The Japan release of the game saw a sponsored location deal with McDonaldâ€™s.) So, if youâ€™re not fortunate enough to be located near a PokÃ©Stop or Gym, be on the lookout for the opportunity to become a sponsored location in the future.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.