Again, this “super local†search is merely speculative at this point, but it pays to look to the future. Optimizing for a very specific crowd could eventually become more important than optimizing for a city or region.
Mobile Coupons and User Engagement
Mobile coupons have already become popular with smartphones, and interactive elements like QR codes have given smartphone users a chance to use their technology in real life for some kind of benefit (like a discount or more information). This trend will increase in sophistication as the Apple Watch arrives on the scene.
Users will demand even more immediacy, so if you can find a way to cater to those users faster than your competition, you’ll be on top of your local competitive market. While there are currently no details on specific offers local retailers can make to serve the Apple Watch crowd, it’s an idea to keep in the back of your mind as you rethink your local optimization strategy.
Overall, the fundamentals of local search will remain the same—ensure accurate information across all your local directories and give users an excellent mobile experience—but the Apple Watch will mark the beginning of a new series of trends. Business owners and marketers will have to spend more time optimizing for Bing and Apple Maps specifically, and will have to be prepared for the onset of super-specific local searches. Keep an eye out for more details about the Apple Watch as we get closer to its 2015 release.
For more help with local SEO, see my article, “The Definitive Guide to Local SEO†or catch my eBook, “ The Definitive Guide to Marketing Your Business Online.â€
Article source: http://www.forbes.com/sites/jaysondemers/2014/09/22/how-the-apple-watch-could-change-the-world-of-local-seo/