Ideal Interface Delivers Black Friday SEO & PPC for Knack Inc.

GLASGOW, Scotland, Dec. 10, 2018 /PRNewswire/ — Ideal Interface (, a UK based digital strategy and marketing consultancy, has helped US start-up company Knack Inc. (, deliver urgent search engine marketing needs at one of the most crucial times in the retail calendar. As a newly-launched e-commerce lifestyle business, Knack needed immediate resources and quick turnaround to optimize for Black Friday. Ideal Interface responded to the challenge and successfully enabled Knack to reach its customers via Google pay-per-click marketing and search engine optimisation efforts.

Chad Mellen, Knack Founder and CEO stated, “Our web development agency recommended Ideal Interface as a group who could provide effective services with exceptionally fast turn-around. Ideal Interface helped us make the most of our PPC budget an extremely tight time frame.”

The Ideal Interface team got to work quickly, listening to Knack’s digital goals, reviewing the PPC program and structuring PPC campaigns to directly focus on Knack’s target keywords. “Ideal Interface worked with us continuously, developing keyword strategy, identifying productive keywords, competitor benchmarking, structuring our ad buy and setting up the analysis needed to optimize our organic search position. We are excited to continue to work with Hayden and his team to improve our online acquisition and targeted digital marketing,” added Mellen.

Hayden Sutherland, Director at Ideal Interface commented, “We were delighted to be recommended to Knack Inc., and found the team inspiring to work with. Their enthusiasm for their brand echoed our own passion for customer value and we immediately wanted to pursue a partnership. Knack’s laptop backpacks and cubes are uniquely relevant for today’s lifestyle and we could easily see their consumer potential. We look forward to continuing to work with them to support their digital aspirations in both SEO and PPC.”

Knack Inc., a privately held company, offers packs for the active professional. Founded in 2018, the company’s mission is to design intelligent products that make it easier to get out and experience the world. With a focus on simplicity, authenticity, and flexibility, Knack’s One Bag Life concept offers freedom for professionals and travellers across all walks of life. For more about Knack and to experience One Bag Life, visit:


Hayden Sutherland

+44780 1341955

SOURCE Ideal Interface

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