No Pay, No Gain: Four Key Benefits Of PPC Marketing


Whether you’ve spent time working on digital marketing or have just started to look into it, you will no doubt have heard of pay-per-click advertising.

A popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads. Once you get an understanding of its key benefits, you’ll keep coming back for more.

PPC is a pinnacle of online marketing. In this form of advertising, you pay each time someone clicks on your ad – simple. The immediate benefit you’ll see is that instead of having to fight against hordes of competitors to rank organically in search engines, you can jump straight to the top of the queue. What could have taken months of dedicated work can instead get your brand in front of prospective customers almost instantly.

Four Reasons Why You Should Consider Including PPC In Your Online Marketing Strategy

There are a number of key benefits that make PPC an irresistible option for many advertisers and marketers. If you’re on the fence about deploying a PPC strategy, investing some time into learning about the advantages can help you to make up your mind.

1. It’s as simple as flicking a switch.

While other popular content marketing strategies require significant build-up before results can be seen, PPC can be turned on and off with the click of a mouse. At my agency, we give clients control over their advertising spend, allowing them to pause their PPC advertising at any time.

With content marketing, you’ll see a gradual increase in leads and traffic over time, but with PPC, it’ll skyrocket almost overnight. Results are immediate when set up by a professional, and tracking conversion proves this with complete transparency.

The one disadvantage of this is that once you flick that same switch off, you’ll see a noticeable drop in your traffic. As part of a comprehensive digital marketing plan, however, this is something you’ll be able to compensate for.

2. You only pay when people actually see your content.

As opposed to outdated cost per impression (CPM) models where you pay per 1,000 impressions your ad receives, PPC doesn’t actually charge you anything until those impressions convert into link clicks.

That’s great because it takes the budgetary implications of one of the most crucial conversions away from you. Instead of having to place a heavy focus on your initial ad copy, you can set your sights to tweaking your keyword targeting and budget, and improving your website to boost those end conversions. Less money wasted on audiences who aren’t interested means more money to spend on optimizing your on-page content and landing pages.

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