In PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics, you’ll learn:
- The definition of pay-per-click advertising and how paid search marketing works today.
- Why PPC is beneficial to advertisers and how to develop a solid PPC strategy for success.
- How different advertising platforms operate and the types of ad formats you can use.
- The most important PPC KPIs you need to track and why they matter.
- Best practices to earn top ad positions.
- And so much more!
The ebook is divided into 16 easy-to-digest chapters written by some of the best paid search practitioners in the field.
- What is PPC How Paid Search Marketing Works
- 7 Powerful Benefits of Using PPC Advertising
- The 8 Best PPC Ad Networks
- How to Develop Your PPC Strategy
- What Is Quality Score Why It Matters
- What is Click-Through Rate Why CTR Is Important
- What are Keywords How they Work in PPC
- Ad Group Best Practices: How to Create Structure Your Ad Groups
- What You Need to Know About PPC Budgets Bidding
- A Complete Guide to PPC Ad Targeting Options
- 10 PPC Copywriting Best Practices for Extra Effective Text Ads
- Everything You Need to Know About Ad Extensions
- A Complete Guide to PPC Ad Formats
- A Beginner’s Guide to Google Shopping Ads
- The 10 Most Important PPC KPIs You Should Be Tracking
- 13 of Today’s Top PPC Experts to Follow
EXPERT AUTHORS INCLUDE: Ilya Cherepakhin, Dan Gilbert, Adam Heitzman, Pauline Jakober, Aaron Levy, Andrew Lolk, Melissa Mackey, Michelle Morgan, Corey Morris, Adam Proehl, Chandal Nolasco da Silva, Lisa Raehsler, Frederick Vallaeys, and Kirk Williams.
Start your PPC education right when you read PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics.
Article source: https://www.searchenginejournal.com/ppc-101/?utm_source=sej&utm_medium=menu-nav&utm_campaign=sej-menu-nav