SEJ Wrap-Up: How #SEO Disrupts Analytics, Google Introduces Tech …

This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates.

Google Introduces the Tech Entrepreneurship Nanodegree

Have you ever thought about building an app but didn’t know where to start? The product team at Google wants to provide more people with a starting point — thanks to the Tech Entrepreneurship Nanodegree.

In an exclusive interview for SEJ, VIP Contributor Debbie Miller spoke with the Product Manager at Google tasked with managing the new tech entrepreneur degree. The new program is aimed at teaching students how to build successful revenue-generating businesses. Read the full details in this week’s top post. 

How SEO Disrupts Your Analytics Data

Is your goal to improve visibility in search results? Or is it to improve the volume and the quality of visitors to your site?

That’s the question SEJ Contributor Jack Cooper asks, who makes a case that not all SEO actions will have a positive impact on your analytics data.

In another of this week’s top posts, Cooper examines how a few SEO changes can disrupt your analytics data. Read the full post here.

Popular Search Marketing Posts

Here is a rundown of the most popular posts on SEJ from last week:

1. Google Introduces Tech Entrepreneurship Nanodegree, by Debbie Miller
2. How SEO Disrupts Your Analytics Data, by Jack Cooper
3. Your First 3 Steps After Receiving a Manual Penalty, by Neil Patel
4. 5 Ways to Create Linkable Content Assets, by Joseph Cruz
5. Google Confirms Over Half of All Searches Come From Mobile, by Matt Southern
6. Local SEO: How to Stay Competitive in Google’s Local 3 Pack, by Matt Southern
7. Google Backs Down From Proposal to Make AJAX Pages Crawlable, by Matt Southern
8. 7 Ways to Increase Tweets For Your Blog Content, by Sergio Aicardi
9. 10 Indispensable People Skills For Web Marketing Success, by Stoney G deGeyter
10. The Story of How Social Posts Go Viral, by Jason Hawkins

Download This Week’s Episode of Marketing Nerds

In this week’s episode of the Marketing Nerds podcast, SEJ Executive Editor Kelsey Jones and Senior Editor Danielle Antosz talk about long form content such as ebooks and white papers, how it can help set you and your brand as a thought leader in your industry, and you can tie it up with other pieces of content. Listen to the full episode, or download the MP3 here.

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Image Credits

Featured Image: Image by Paulo Bobita
In-post Photo #1: Provided by Google’s Communication Department
In-post Photo #2: Image by Paulo Bobita
In-post Photo #3: Olu Eletu/Unsplash.com
In-post Photo #4: Image by Paulo Bobita

Article source: http://www.searchenginejournal.com/sej-wrap-seo-disrupts-analytics-google-introduces-tech-entrepreneurship-nanodegree/143951/