SEO for B2B Marketers to be discussed on live Digital Marketing Depot webcast …

“SEO Roadmap for the B2B Marketer” will feature B2B expert Gord Hotchkiss of Enquiro and Marko Wollschlaeger of Optify, and will demonstrate how to develop and sustain successful B2B search engine optimization (SEO) programs.

Redding, CT (PRWEB) June 06, 2012

On Wednesday, June 13 at 1 PM EDT, Digital Marketing Depot presents “SEO Roadmap for the B2B Marketer,” a free webcast featuring Gord Hotchkiss of Enquiro and Marko Wollschlaeger of Optify.

Registration is open at Digital Marketing Depot.

B2B marketers need to take a strategic approach to their SEO efforts to achieve optimal and sustainable results. This webinar will give them a roadmap to follow to ensure that their SEO program is well thought out and executed effectively.

Speakers will discuss a range of topics, including how to: define business goals and search personas; conduct keyword research in a strategic manner; develop content that aligns with goals and personas; follow SEO best practices for content optimization; develop content that aligns with goals and personas; boost rank and traffic through safe link building and promotional strategies; and, how to measure results and translate findings into actions that improve campaign performance.

Gord Hotchkiss, an expert in B2B search engine optimization and digital marketing, is co-founder and CEO of Enquiro. Marko Wollschlaeger is Director of Digital Marketing at Optify.

This webcast is sponsored by Optify. Optify delivers an integrated top-of-the-funnel solution for marketers responsible for fueling their company’s growth. Optify helps professional B2B marketers reach more buyers and generate more demand for their products or services month-after-month. The Optify Inbound Marketing Software Suite brings together the enterprise-class SEO, social marketing, website analytics and tools that B2B marketers need to increase awareness of their business, influence buyers across social networks, and engage with prospects at the earliest point of their buyer’s journey. For more information, visit

About Digital Marketing Depot and Third Door Media:

Digital Marketing Depot, formerly called Search Marketing Now, provides resources to answer questions about digital marketing tactics and strategies.

Digital Marketing Depot webcasts are produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo – SMX, which includes SMX Advanced, SMX East, SMX Social Media Marketing, SMX West and other SMX conferences. Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively. Third Door Media was recognized in 2011 by Inc. Magazine as one of the fastest growing 5000 private companies in America.

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