SEO in Different Languages for Marketing in 2015

Search engine optimization (SEO) is something many marketers, web designers and data miners consider an “American thing”—or at least an English thing. However, SEO bridges language differences, cultural variances and seeps into every aspect of websites (or at least it should!) and website rankings. As a quick reminder, SEO is a set of evolving best practices that dictates where a website “ranks” in a search engine based on the website’s key phrases and keywords. For example, if you Google “ice cream shop San Diego,” there’s a reason certain shops come up at the top of Google rankings: SEO. Likewise, if you Google “helado Chihuahua,” certain ice cream parlors in Chihuahua, Mexico will come up (and hopefully not Chihuahua-flavored ice cream).

SEO is critical for every single website no matter what the language. This makes it crucial for website owners who want to offer translated versions of their site to get it right. However, it’s not about verbatim translations, because there is also slang and cultural references. Fortunately, there are a few options for proper translation for all your SEO and marketing needs in 2015. Check out these options for optimal SEO no matter what the language:

1. French: Take Lessons

At, you can connect with native French speakers in your area for lessons at a studio, in your home, or wherever is convenient for you. It’s always a good idea to learn the basics of the language your client speaks, but translators can also help you with pet projects like your SEO needs. Want to make sure you’re using the right jargon for your upcoming patisserie branch overseas? A translator can make that happen.

2. Spanish: MICATA

The Mid-America Chapter of the Americans Translators Association offers updated information on translators in your area, and it’s rich with native Spanish speakers. This is especially prevalent to businesses in key regions where there’s a heavy influx of Spanish speakers such as the Southwest. Spanish is the second most commonly spoken language in the US, so it’s critical that you reach this big demographic.

3. Hindi: TransPerfect

There are two up and coming power houses the US is competing with: India and China. In India, there are hundreds of languages and thousands of dialects, but Hindi is considered the national language—and many of the other languages/dialects are close enough to Hindi that those speakers can understand Hindi basics. TransPerfect features over 4,000 Hindi certified linguists who specialize in everything from business conversation to web content.

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