Google, Facebook, and other online media have built staggering revenue streams, in part, on the back of insights gleaned from users reading and sharing news articles. Now, Google says it will give news publishers revenue-sharing deals similar to those it grants YouTube personalities and third-party ad hosts – helping them connect with likely subscribers, then...Read More

About Jenn Tanabe Jenn Tanabe leads the project management team at Vertical Measures, in addition to managing a handful of enterprise-level accounts. She has over 7 years of digital marketing experience, including content marketing, SEO, website development, and email marketing.Read More

Google’s been working to speed up mobile web experiences on several fronts, AMP being the most visible of these efforts. On Wednesday, the company announced a change to the way it will handle tracking parameters appended to AdWords landing page URLs. Processing tracking codes can bog down page load time by “hundreds of milliseconds” and...Read More

Four months ago, we reported that Google will be bringing voice query data to Search Analytics within the Google Search Console reporting engine. But when Gary Illyes was asked about it just a week or so ago, he had no updates to share. Simon Heseltine quoted Gary Illyes from Google saying on stage “I don’t...Read More

Dusty Vegas ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Figuring out ways to increase your AdWords click-through-rate (CTR) can be frustrating. Most internet advice focuses on the (very important) tactics...Read More

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. In simplest terms, an SEO writer creates content that is optimized for search engines. That means the content is written in a manner...Read More