Websites sometimes break without their owners being aware. This can include errors when shoppers are browsing or checking out, which can cause serious abandonment. Identifying and correcting the errors that shoppers encounter is key to maintaining conversions. In this post, I’ll explain how to use Google Analytics to identify breaks and errors on websites. Setting...Read More
The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes Noble | iTunes | IndieBound Let’s explore two advanced Google AdWords campaign types: Dynamic Search Ads and Call-Only campaigns. Give these two campaign types a try. They’ll let you squeeze...Read More
There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not one of those lists. What I think people need is not another best practice guide, but some help with troubleshooting issues. info: search operator Often, [info:https://www.domain.com/page] can help you diagnose a...Read More
Margot da Cunha Are you a marketer working off of a tight monthly PPC budget, just trying to get some ROI out of your Google AdWords campaigns? We’ve all been there. Sadly, data has shown that bigger AdWords budgets usually yield greater results. How do we know this? Well, WordStream (disclosure: I am an employee)...Read More
Google CEO Sundar Pichai. Justin Sullivan / Getty Staff Google beat expectations on Q3 results, sending the stock popping after hours. The company generated $27.77 billion in revenue, up 24% from a year ago. Despite controversies like fake Russian ads and fake news, the company continues to out perform Google’s parent company Alphabet topped Wall Street’s Q3 financial targets,...Read More
Lisa Raehsler If you’re anything like me, you’re constantly on the lookout for new AdWords features and ways to get ahead the competition. Even if you don’t geek-out on PPC marketing on a daily basis, it’s always important to keep up to date with what’s new and understand any significant changes so you can make the...Read More
Shutterstock Getting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working and what’s not. That’s all well and good for most metrics like keyword rankings, organic search traffic, referring domain volume and so on. We have plenty of...Read More
Google is adding a bunch of new games and activities to the Google Assistant today as a way to keep kids entertained. The update, which was previewed earlier this month, includes “more than 50 new games, activities, and stories,” ranging from things like musical chairs and freeze tag to science trivia, Disney-themed games, and original...Read More
Chaitanya Chandrasekar AdWords budget change that increased daily budgets by 2x. (In fact, it’s quite possible that this is all you’ve been hearing about for the past few weeks!) Unhappy marketers have been vocally expressing their frustration (see: Google Doubles AdWords Budgets and Advertisers are Unhappy) and dismay at a chance that will theoretically crater their...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
