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SEO News

The value of an in-house SEO

Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time, a wide range of organizations are now running full force on to the web; yet they often fail to consider the possibility of bringing an SEO specialist in-house. Based on conversations...
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Here’s what you need to know about the Google EU fine

European Commissioner for Competition Margrethe Vestager gives a press conference on an antitrust case against US search engine Google  in Brussels, on June 27, 2017. Emmanuel Dunand AFP/Getty Images Google just got hit with a record $2.7 billion fine in Europe The European Union’s head of antitrust enforcement announced a record $2.7 billion fine against...
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5 successful B2B AdWords best practices for any company

AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. 1. Start with negative keywords Homing in on the keywords that work...
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History Time–3 Big Changes That Rocked the SEO Industry

Search engine optimization has a rich history. Really, for an industry that many people (from the outside) view as boring, those of us who work in it know it is anything but. Recently, I made a documentary about SEO and it really emphasized the impact the field has had on businesses. Today, I want to...
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How to Understand User Behavior With Google Analytics

Treva Marshall Want more conversions? Want to make smarter and better decisions about your SEO and other marketing activities? Then you need to analyze what people do on your website. Google Analytics is the single best tool to help you understand user behavior . Here are three ways you can use Google Analytics to understand exactly...
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Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)

In the first article of this two-part series, we covered some important recent changes to Google’s search algorithms. The goal of this second article is to give digital marketers an idea of how the most significant changes in Google’s paid products will affect your strategy in 2017 and beyond. Exact Match Keyword Change for Paid...
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Top SEO tips to market your online casino website

Published Sunday, Jun. 25, 2017, 3:21 pm Front Page » Sports » Top SEO tips to market your online casino website Join AFP’s 112,000+ followers on Facebook, Twitter and YouTubeSubscribe to sports and news podcasts on iTunes News, press releases, letters to the editor: augustafreepress2@gmail.com Advertising inquiries: freepress@ntelos.net Phone: 540-949-6574 As the owner of an...
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Daugherty: Google Analytics – a must have in 2017

Roy Daugherty is the Digital Sales Manager at The Sentinel. You can email him at rdaugherty@cumberlink.com.
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Local businesses can now post on Google with Posts on Google

Until now, Posts on Google only allowed a small number of celebrities, sports teams, sports leagues, movie studios and museums to post social network-style updates about their activities right to Google’s search result pages. Using this, these organizations and individuals could post images, videos, GIFs and text and use that to drive traffic to their...
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