You need more traffic. More visitors on your site means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered? With SEO, of course! Today, I want to share a process...Read More
Matt Southern Google has been spotted testing a new design for both paid and organic search results. Changes include putting the URL at the top of search cards, fewer ads, and adding more color to organic search cards. Here is a look at the new design, which was caught accidentally when conducting a search for...Read More
In 2016, mobile drove the nearly $6 billion year-over-year increase in search spend and and surpassed desktop for the first time, according to the IAB. Now that mobile is a given and we no longer have to wonder if this is its year, let’s look at the big trends, launches and news we’ve seen so far...Read More
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Google really wants advertisers to adopt their best practices. The latest version of AdWords Editor, version 12, has a whole new section to show you where you’re not complying, along with some other new features. Custom Rules The new “Custom Rules” section can be found in the left navigation pane in AdWords Editor (AWE). It...Read More
Ecommerce merchants must produce profitable traffic from their advertising efforts. Cash flow is essential. Traffic acquisition must be efficient. However, not all traffic channels drive immediate sales. Some channels assist buyers in their purchase journey but are not the final, direct click that leads to a sale. Those channels can be profitable and worthwhile with...Read More
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Version 12 of Google’s AdWords Editor is now available worldwide to all advertisers. In addition to a new design, new features in AdWords Editor 12 include custom rules, faster account downloads, support for bidding to maximize conversions, and...Read More
I was recently asked about an issue many of us in the SEO industry face: “When you’re attending a conference where you’ll be meeting peers, clients and prospective clients, how do you avoid awkward silence?” This is obviously a good question in and of itself, but it got me thinking about a larger issue search professionals...Read More
Google recently began testing a new tool for helping people better manage the mobile data used by their smartphones. The new Android app, called Triangle, is currently being tested in the Philippines, and lets you do things like view your data balance, see which apps are accounting for the most data usage and even block...Read More
For several months now, Google has been encouraging advertisers to run many ad variations in their ad groups. The message is essentially, “Ditch your manual A/B testing and let our machine learning-powered systems figure out the best ad with the best mix of extensions to show for each auction scenario.” Now, it looks like Google...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
