“8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads 200%!” These days, it seems like everywhere you look, someone is suggesting a new AdWords hack, trick or tweak that will transform your AdWords accounts. I’ll admit that I’ve even...Read More
Clark Boyd Here’s a typical search engine results page: Wow. There’s a lot more going on here than meets the eye. Do you see it? Every ad here is vying for a click. So how will people decide which ad to click on – and ultimately make a purchase decision? The best PPC ad here is the...Read More
Google seems to be rolling out a new feature in search results that adds a “Personal” tab to show content from private sources, like your Gmail account or Google Photos library. The addition of the tab was first reported by Search Engine Roundtable, which spotted the change earlier today. The Personal tab works similarly to...Read More
Matt Southern Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow businesses to expand their reach amongst those who have already searched within their category of products and services. Google explains how in-market...Read More
Chris Giarratana Your PPC mission is to grab the attention of searchers, give them the information they need, and ultimately entice them to click on your ad. That process, whether it’s with Google AdWords or Bing Ads, all starts with optimized ad copy that taps into basic human psychology. Psychology can give you a huge edge over your competitors. Here...Read More
Matt Southern Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns. Google AdWords has been integrated with Google Surveys 360, and integration with Google Optimize will be rolling out in the coming months. Google Surveys 360 As of today, remarketing lists in AdWords are...Read More
World Photo Day comes around once a year on August 19, and celebrates our passion for photography. Originally founded way back in 1837, photographer Korske Ara revived the event in 2009, and it’s been going strong ever since. “Photography is a powerful method of communication that we can use to uplift, inspire and initiate change...Read More
I’ve been spending a lot of time on the road, speaking at conferences and talking to marketers and business owners, and I’ve been having the “content” talk far too often lately. You know, the one that’s almost as awkward as sitting down with your kids to talk about the birds and the bees, but where...Read More
Jenise Uehara Henrikson This is a plain-speaking guide for the busy executive. You need to be able to evaluate your agency’s performance, but you don’t have the time to learn PPC campaign minutiae. Download it here. Paid search continues to take on a significant part of digital marketing budgets. According to SEJ’s State of Digital Marketing report, 42%...Read More
Google has admitted its AdWords product became too complex for everyday small business owners to leverage, which led the digital giant to overhaul the offering and the launch of a regional roadshow. Google product marketing manager Duncan McGrath said Google had to simplify the AdWord platform and launch new services to better cater for everyday...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
