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SEO News

Google AdWords, Making It Work

biddible is delighted to be co-hosting an event with Google to deliver an expert insight into Google AdWords and how to make it work for your business. The 2 hour event will give you a unique insight into the tools within Google AdWords, how they work and how you can reach more potential customers for your...
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5 Most Overrated PPC Tactics

Clark Boyd Paid search provides marketers with an enviable array of prospecting and retargeting tactics. This is increasingly true as Google rolls out more PPC products to entice clicks from its huge user base. However, this means that we often have difficult decisions to make. There are only so many hours in a day. So...
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Google has bigger challenges with Home than just recognizing different voices

If Google wants to hang onto its status as the world’s dominant source of information, it needs to make sure people keep using Google products when they’re in hands- and screen-free situations. As part of that goal, it needs to gain a greater foothold in voice. Voice is the technology every major Silicon Valley company...
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SEO vs. PPC: Pros, cons & an integrated approach

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 years shows me that when...
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7 Trending WordPress Ecommerce Themes of 2017

Finding Ecommerce Themes As the internet and the number of commercial operations taking place within it grow, so does WordPress. An easy-to-use tool for creating your website, whether it be a blog on politics or an online candle shop, it offers an array of options to choose from. Customization is a defining feature of WordPress,...
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Emoji SEO: Can You Rank For Emoji-Based Searches?

Kelsey Jones It may seem silly now, but at the rate millennials and Generation Z is using emojis, the rise of emoji SEO is coming sometime within the next 10 years. Think back to when website domains first started coming on the market. The smart people bought common word domains like pizza.com or party.com. These...
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No, Google Hire Won’t Share Your Search History With Employers

Image: hire.withgoogle.com The perfect fake viral news story has two crucial elements: something outrageous that makes you real mad and something you could basically believe. Not like, “Donald Trump Decrees ‘All Dogs Are Boys,’” but like, “Donald Trump Nominates Steven Seagal as Secretary of Defense.” Advertisement That perfect storm of plausibility and heinousness seems to...
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What This Startup Can Teach CMOs About SEO

CMOs of any brand can learn a thing or two when it comes to SEO. Shutterstock If you’re a Chief Marketing Officer at a digital business in 2017, chances are a large part of your time is already taken up by dealing with SEO. And thanks to Google’s ever-changing algorithm, what you learn today may...
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Here’s how you should really use Google Docs

CLOSEx Embed x Share Jefferson Graham shows how to change your security settings on Facebook, Twitter, Google and Microsoft for two-factor authentication, which security experts say is your best, quick defense against a hack. USA TODAY LOS ANGELES – This week many folks found a suspicious e-mail in their inboxes. They were invited to look at...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.