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SEO News

RankScience wants to replace your SEO staff

The dark art of search engine optimization could be next in line for software-powered automation — potentially putting hundreds of thousands of ‘SEO consultants’ out of a job. At least that’s the scenario sketched by RankScience, a YC-backed startup just graduating from accelerator’s winter 2017 program, whose software-as-a-service automates the process of running thousands of A/B tests in order...
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Internet: Google Seeks Partner For China Return

Google, NetEase talk China Play Store JV The glacial return to China for Internet titan Google (NASDAQ:GOOG) (NASDAQ:GOOGL) is making its debut in the 2017 headlines, with a word that the company is in talks to open a Chinese version of its app store with online game giant NetEase (NASDAQ:NTES). That tidbit nicely sets the...
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Recent WordPress vulnerability used to deface 1.5 million pages

Up to 20 attackers or groups of attackers are defacing WordPress websites that haven’t yet applied a recent patch for a critical vulnerability. The vulnerability, located in the platform’s REST API, allows unauthenticated attackers to modify the content of any post or page within a WordPress site. The flaw was fixed in WordPress 4.7.2, released...
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SEO How-to, Part 3: Staffing and Planning

Editor’s note: This post continues our weekly primer in SEO, touching on all of the foundational aspects. In the end, you’ll be able to practice SEO more confidently and converse about its challenges and opportunities. The list of posts in the series is below, at the conclusion of this piece. Businesses put off search engine...
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Thousands of WordPress websites defaced through patch failures

Symantec Thousands of WordPress domains have been subject to attack through a severe content injection security flaw that many website operators have failed to protect themselves against. The security flaw, a zero-day vulnerability that affects the WordPress REST API, allows attackers to modify the content of posts or pages within a website backed by the...
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Three Big Mistakes I Still See (Good) SEO Agencies Making

In my job, I either create or assist in creating a couple dozen SEO site audits a month. Being a part of the process instead of completely delegating it to employees is still important to me for numerous reasons: Doing so gives us a chance to discuss and analyze often more complicated concepts of SEO....
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Google makes it easier to share its speedier mobile web links

Google’s Accelerated Mobile Pages are great for speeding up the web on your phone, but not so much if you want to share links with friends. Frequently, the only hint at the original link is a brief mention at the top — share the page you’re looking at and you’ll give people Google’s AMP cache,...
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How to install WordPress on Ubuntu 16.04 – TechRepublic

At one point in time, WordPress was the most powerful blogging platform on the planet. And then something interesting happened…WordPress evolved beyond a mere blogging tool. With a massive repository of plugins and an ever-growing number of highly flexible themes, WordPress is used for e-commerce, content management, and so much more. For anyone wanting to...
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The Single Best Anchor Text for SEO That No One Is Talking About

Doing SEO for a high profile client like Marcus Lemonis will really make you question your SEO skills. Even though I had been doing SEO for 15 years, I was still nervous. I couldn’t let the opportunity of working for someone of that magnitude go to waste. As I did the SEO for his sites,...
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Judge Breaks Precedent, Orders Google to Give Foreign Emails to FBI

Photo: Getty A potentially major blow for privacy advocates occurred on Friday when a U.S. magistrate ruled against Google and ordered it to cooperate with FBI search warrants demanding access to user emails that are stored on servers outside of the United States. The case is certain to spark a fight, because an appeals court...
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