pexels.com Keyword research is often the first thing you do when planning a new SEO campaign (or auditing an older one). It provides the skeletal framework for a campaign, and for years has been a mainstay tool in the SEO expert’s belt. But over the past five years or so, keyword research has undergone some...Read More
Most MBAs want to make money – it is still a big part of business. But for my MBA students, making money is not enough. I teach three classes for MBA’s at UVA Darden: Software Design, Software Development, and Applied Digital Innovation. For many of my students, Google is now a top recruiting choice. It’s...Read More
Search engine optimization is incredibly useful for generating new leads and sales – but it isn’t always cheap. Sure, you could hire someone to create comment spam or forum links to your website for $5 to $20, but that’s not affordable SEO; that’s digital marketing suicide. Search engines always choose quality over quantity, so steer clear of too-good-to-be-true...Read More
Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » A new year means new SEO speculation and trends. While there are some components of search engine optimization that have worked for several years and will continue to work, there will always be new trends that you need to shift your focus...Read More
Alphabet buys its own ads to give its hardware top search spots, The Wall Street Journal reported on Thursday. Products like the Nest thermostat and Pixel phones — owned by Alphabet’s Google — came up top in 91 percent of 25,000 related searches, according to analysis by the Journal and data firm SEMrush. The December...Read More
It’s 2017, and most entrepreneurs are fully aware that they need search engine optimization to give their businesses a leg up. By utilizing its power, they can drive more traffic, increase SERPs, and improve conversion rates. But what company owners (and even some digital marketers) don’t realize is that SEO is not that simple to...Read More
Just a little over a month after its release, WordPress version 4.7 has been downloaded over 10 million times, according to the official WordPress.org blog. WordPress Version 4.7 was released to the public on December 6, 2016. WordPress 4.7 “Vaughan†WordPress 4.7, nick-named “Vaughan†in honor of legendary American jazz vocalist Sarah “Sassy†Vaughan, made significant...Read More
When it comes to search engine optimization (SEO), staying on top of trends is about more than sounding savvy when you talk tech with your colleagues. It’s also essential to the strength of your enterprise’s online marketing efforts. Here are six must-know SEO trends poised to make a big impact in 2017. 1. Google’s Accelerated...Read More
Just over a month after the first WordPress 4.7 release, new incremental update debuts fixing 62 bugs, including a security flaw in the popular PHPMailer email library that was first publicly reported in December 2016. WordPress 4.7.1 was officially released on Jan. 11, providing users of the popular open-source content management system with an incremental...Read More
Is your SEO provider about to get you penalized? Hopefully not, but there is a chance it might. It is too easy to put up a website and advertise SEO services without actually knowing what they are doing. There are also marketers out there who don’t keep up with Google best practices and still use...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
