Someone has perfected a playbook for pulling webpages off Google, according to a new post by UCLA lawyer Eugene Volokh. Volokh finds a series of unusual court cases that resulted in web pages being de-indexed by Google, making them unavailable to Search or other services. In some cases, reputation management firms were apparently charging as...Read More
Search engine optimization is the process of improving the visibility of your website in organic search results. It sounds simple enough. But there are many ways to affect search outcomes. Fortunately, if you’re new to SEO or even if you’re an advanced user, there are useful tutorials, to improve. Here is a list of free...Read More
If you’ve developed a useful plugin for WordPress, that’s great – but it’s even better if you make your plugin accessible to users speaking other languages. The good news is that you can easily make your plugin translation ready. That way it will be available in several different languages. However, there’s a detail which is...Read More
The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the beginning of time (local search time), marketers have been working to find opportunities to understand how digital efforts drive in-store visits. The challenge we marketers face is that if we are not paying...Read More
Glassdoor See Also This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Google is applying a new deployment strategy to roll out its virtual assistant, Google Assistant. The model is reminiscent of Apple’s closed-off strategy, in which the software is tied to the hardware, and...Read More
It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings. In order...Read More
Google Home is Google’s answer to Amazon line’s of voice-powered Echo devices. After announcing Home at its I/O developer conference this spring, the company today unveiled both its price ($129) and shipping date (November 4) at its annual hardware event in San Francisco. Maybe more importantly, though, we also got a first chance to try out...Read More
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