Integrated marketing relies on being able to capitalize across channels and disciplines that were once, and often still are, perceived as unique “silos” in the marcom universe: Each discipline can do great work, yet typically mainly serves the goals of that department. PR and social media are about creating and spreading fame. Driving awareness and...Read More
Google is a big fan of the Federal Communications Commission’s plan to open up cable boxes so that any company can tap into TV streams and make a new interface for them. There’s just one little thing that’s bothering Google about the proposal: consumer privacy rules. It thinks the FCC is too concerned with them. Google...Read More
One of the most important questions to ask yourself when considering a new business venture is, “What problem does this solve?†Many of the most successful businesses resolve issues for users, or at least make some kind of process easier. In a recent post, WordPress developer and Core contributor Matt Geri wonders just who is...Read More
The study, conducted in partnership with Nathan Safran of Blue Nile Consulting, a leading industry expert, polled nearly 400 professionals representing a mix of in-house SEOs and agency SEOs across North America and Europe. Key findings include: 75% of SEOs said they were aware of AMP, and 18% said they had researched it extensively. 50%...Read More
Google is preparing its own in-house startup incubator, according to a new report from The Information. According to sources, Google will soon launch “Area 120,†which will be helmed by Google executives Don Harrison and Bradley Horowitz. Teams within Google must pitch ideas for inclusion in Area 120, just as they would any other incubator....Read More
In my last few posts I’ve pondered the issue of how insecure WordPress installations have become. Here’s an interesting thing to try if you run a WordPress site; install the 404 to 301 plugin and in its settings check the “Email notifications†option and enter an email address in the “Email address†field. Now, whenever...Read More
If all of your search marketing efforts are on Google, you could be missing out on Bing. It accounts for roughly 20 percent of all U.S. desktop searches, according to comScore. Bing Webmaster Tools offers a full suite of advanced tools and useful tutorials to help website owners optimize their sites on that search engine....Read More
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The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But, since their algorithms are built upon the work completed by automated crawling bots (pieces of software that manually scour the internet), it has always been difficult...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
