For marketers, the promise of the web is data, and whoever owns the most (and best) data wins. Facebook and Twitter have been moving quickly to offer advertisers tools and targeting options that leverage first-party data, and Google is now aggressively following suit with its Customer Match abilities. These have been written about quite extensively...Read More
Google hopes to get permission to launch its Google Play mobile-app store in China. But even if it succeeds, there are three devastating words its executives might hear: “What is Google?†It’s been five years since Google pulled its search services and servers out of mainland China after cyberattacks against Gmail users and disagreements with...Read More
World Wide Web Technology Surveys (W3Techs) announces that a recent survey of websites has shown that WordPress, the popular open source publishing platform, is being used in over 25 percent of all websites. That’s not just 25 percent of all those using a service but all websites. In second and third place are Joomla and Drupal,...Read More
Search Engine Optimization (SEO) is one of those things a lot of people talk about – it’s something that not only can increase your traffic and your website rank in keywords, but eventually will lead to more sales. And who doesn’t want more sales? Related: 10 Tips for Combining SEO and Content Marketing The problem is, with so...Read More
Evan Lorne / Shutterstock.com WordPress, long known to be the No. 1 content management system (CMS) in use online, has reached a new milestone: It now powers 25 percent of all sites across the web. That’s according to the newest data from W3Techs, a company that tracks the usage of different web technologies. (W3Techs explains...Read More
When the internet became publicly available to the masses in 1993, it took several years to achieve widespread adoption. Early technology companies like AltaVista, Netscape, Yahoo! and Google were quick to realize whoever was able to successfully organize the vast amount of data on the World Wide Web AND provide the most relevant results would...Read More
Google’s new Smart Reply option automatically offers three possible responses to certain e-mails. Credit Image courtesy Google at gmailblog.blogspot.com On April 1, 2009, Google unveiled Gmail Autopilot, a plug-in that promised to read and generate contextually relevant replies to the messages piling up in users’ inboxes. “As more and more everyday communication takes place over...Read More
In its simplest form, SEO is often thought of as rankings on a search results page. Truth is, that’s only part of the story. SEO is about understanding what consumers are looking for and recognizing how a brand can provide value in that moment. We know that Google increasingly considers user behavior signals. Factors like...Read More
With the increase of website attacks, now more than ever, there’s a need to take regular and real-time backups of your website. There are some great WordPress plugins available that will give you peace of mind that you have a full working copy of your site that you can roll back to if you experience...Read More
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