You can trace video marketing as an SEO tool back to May 16th, 2007 – the day Google introduced “Universal Search.†Today, we take blended search results – video, text, PDF, blogs, and images – for granted, but just a few years ago people used to have to dig for video online. I know,...Read More
With reporting by Forbes contributor Ewan Spence. Google Google is planning to launch a new health service called Google Fit to collect and aggregate data from popular fitness trackers and health-related apps, according to multiple sources with knowledge of the company’s plans. It will launch the service at the Google I/O conference for developers, being held on...Read More
It’s no secret that incorporating video into your online marketing strategy is becoming a normal and necessary evil. On the one hand video is great because it typically brings more engagement and interest to your website than traditional articles—it’s easier to understand for readers, it’s more appealing to watch a video, and it gives you...Read More
The battle for the sky continues. Google (GOOG) has spent $500 million to buy Skybox Imaging, a company that uses small satellites to transmit high-resolution images from space. Tuesday’s announcement comes only two months after Google acquired Titan Aerospace, which beams Internet signals from high-altitude drones. In March, meanwhile, Facebook (FB)spent $20 million on Ascenta,...Read More
I sat down with Matt Mullenweg, the founder and CEO of WordPress’ parent company, Automattic, for an extended interview in March, just ahead of the company’s $160 million financing round a month later, which valued the company at $1.16 billion. (Apologies for posting this so long after the fact.) For a company that powers 22% of the...Read More
In marketing-savvy companies, SEO experts may be called in to review visual designs or wireframes during a site build or redesign. This presents a chance to address SEO holistically in an easy to understand fashion. Here is a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on...Read More
The illustration on Google’s homepage on Monday may look pretty whimsical, but it’s spotlighting a very serious issue: clean water. Not bad for an 11-year-old from Long Island. Audrey Zhang, a fifth-grader from Levittown, N.Y., is the winner of this year’s Doodle 4 Google competition, rising to the top of some 100,000 entries on the...Read More
Dominic Smith is a senior writer and content strategist for Rackspace Digital, the digital marketing infrastructure specialists. Putting together a recent comparison infographic of WordPress, Drupal and Joomla! got me thinking about what the Internet looked like before open source content management systems (CMS) came along. It’s been a decade or so since open source...Read More
Once upon a time, Google was at the mercy of SEO. The search engine was easy to exploit and – what’s more – it didn’t seem to mind. Some keywords here, some metadata there, then sit back and watch the results appear. For many people, that sums up search engine optimisation: the parasite-boosting the prominence...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
