Editor’s Note: This is part one of a two-part series on identifying, assessing, and mitigating the risk of site redesigns on organic search traffic. Part two, “Creating a Launch Strategy,” we will publish next week. Site redesigns can create a period of intense instability for organic search traffic. Predicting which areas of the site will...Read More
The Google Penguin algorithm update is the latest spam-fighting wave to crash against the shore of search and it has heralded something of a new dawn for SEO, especially in terms of offsite strategy. In 2011, Google ran an algorithm update, known as the Panda update. It may sound cute and cuddly, but the Panda...Read More
By Alexei Oreskovic SAN FRANCISCO (Reuters) – Google Inc failed to comply with a court order to disclose the bloggers and other commentators on a patent and copyright case who might have been influenced by payments from the Web company, a judge said on Monday. U.S. District Judge William Alsup gave Google until noon on...Read More
5StarControl shines a light on why small business markets should use local SEO in their marketing strategies. San Diego, CA (PRWEB) August 20, 2012 Local business review website 5StarControl has decided to disclose secrets on how taking advantage of local SEO makes sense for marketing small business online. 5StarControl issued a statement that small businesses...Read More
An August 7 order by judge William Alsup in the Google/Oracle Android-themed patent face-off has turned up few fish. In an effort to weed out “authors, journalists, commenters, or bloggers” whose financial relationship with either company might come into play during any appeals following Oracle’s (generally lost) lawsuit, Alsup ordered both companies to disclose their...Read More
SAN FRANCISCO — From frequent changes in search engine algorithms to new social media platforms, the world of search engine optimization (SEO) is in constant flux. For businesses, that means online marketing strategies need to be redesigned more often than ever. The SEO experts here at the Search Engine Strategies Conference are trying to shed...Read More
Image Courtesy of Android PoliceGift cards and wish lists are coming to the Google Play store, according to the Android Police website, whose hackers uncovered code supporting the features in a new update of the store’s application package. Blogger Artem Russakovskii says he discovered the new features in the app by comparing the code in...Read More
While I know that the realities of budget shortfalls and departmental cut-backs make the thought of hiring an SEO dream team seem unrealistic for most people, it’s still a good idea to keep this future vision in the back of your mind. That way, even if you aren’t able to hire as many staff members...Read More
Small Business Trends Smore Launches New Tool That Builds One Page Mobile Sites for App Promotion 3 Places to Find Qualified Hires for Your Small Business 8 Ways to Encourage Innovation Without Leading to Burnout 5 Tips for Being Naturally Good at SEO Microsoft Tweaks SkyDrive Ahead of Windows 8 Release As a small business...Read More
8:56 p.m. | Updated SAN FRANCISCO — Google made another foray into producing original content Monday when it announced its plans to buy the Frommer’s brand of travel guides from John Wiley Sons to augment its local and travel search results. Google will pay about $23 million for the brand, according to a person close...Read More
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