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SEO News

HOW TO: Unify Your SEO & SEM Strategies

Matt Lawson is the vice president of marketing at Marin Software, the largest paid search management provider. For years, advertisers have run their search engine marketing (SEM) and search engine optimization (SEO) programs separately. The SEM team would focus on bidding, campaign analytics and the complex science of managing millions of keyword buys to drive...
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Microsoft Readies Office 365 as Google Preps for Battle

Microsoft is readying the launch of Office 365, an online productivity platform that serves as the company’s next big bet on the cloud. Microsoft CEO Steve Ballmer is expected to headline the June 28 event at New York City’s Skylight Soho, the same venue that hosted the Windows 7 launch in October 2009. Office 365...
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6-27-11: National AIDS Testing Day

6-27-11: National AIDS Testing Day June 27, 2011 <!–mdmorn–> It’s National HIV-AIDS Testing Day. And it’s the first once since new research suggesting that early treatment can stop the spread of the virus. Can a “treatment as prevention” approach turn the tide of the AIDS epidemic? Today, Sheilah discusses the prospect with Derek Spencer and Robert...
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Social SEO – Facebook & Twitter Best Practices

Optimizing your social presence for search is important, right? That is certainly what we’ve all been told for some time, but determining why it’s important and deciding where to focus can be challenging. Exponential growth of a medium is great and all, but your problems figuring out how to tame the wild beast tend to...
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Do No Evil: That Counts for the FTC as well as Google

We’re of two minds about the Federal Trade Commission’s decision to open a wide-ranging antitrust investigation of Google. On the one hand (minds, hands…hey, at least we know we’re mixing metaphors), that’s the FTC’s job. Google is a very big, sometimes dominant, player in a lot of IT markets, so it’s important to deter behavior...
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Unidentified hackers infiltrate WordPress plugins with ‘cleverly disguised …

Account holders on WordPress.org have had their passwords reset after the discovery of contaminated code in a trio of plug-ins. “Cleverly disguised backdoors” were found in several popular plugins after suspicious commits were made to them. WordPress.org is the code repository for the popular open source WordPress blogging engine that literally powers millions of websites on the...
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Top 5 Google Panda Update SEO Survival Tips

Google Panda 2.2 is looming to drop sometime soon, and with it, increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. As a speaker at SES Toronto this year, I had the distinct honor of accompanying Dave Davies, Thom Craver and Terry Van Horne on...
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Google investigation: Is it abusing its dominance?

SAN FRANCISCO – Google may be entering a make-or-break phase in its colorful history now that U.S. regulators have opened an investigation into whether the company has been abusing its dominance of Internet search and advertising to stifle competition. Skip to next paragraph The probe by the Federal Trade Commission, confirmed by the company Friday,...
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SEO blogging tips for business

David Mercer SEO and marketing shortcomings of hosted WordPress blogs SEO blogging tips for business Separate individual business offerings for increased ROI Businesses, especially small businesses and small business owners, often find it difficult to keep blogging over the kind of timeline necessary for a good blog to start driving decent traffic to a site....
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Dilbert: Scratching Google’s Back on Black Hat SEO Awareness

Black hat SEO tactics are no laughing matter, but that hasn’t stopped established comic strip Dilbert from poking fun. The two recent Google-centric strips may even help raise awareness of black hat SEO practices. The SEO Comic Strips To say that anything SEO-related falls under the descriptor of “funnies” is presumptuous; that would suggest we...
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