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SEO News

Google Bases a Campaign on Emotions, Not Terms

The search giant made its first push into advertising with a Super Bowl ad in 2010 about a young couple falling in love. But through last year it began a more focused national television campaign, as well as taking on other efforts, like hosting Google-themed conferences in an effort to represent its online brand in...
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Start Fresh With New Year’s Day Google Doodle

Google rang in the New Year with a festive homepage doodle, but the search giant updated Google.com this morning with a New Year’s Day image that appears to show the logo’s letters getting an early start on their resolutions. Yesterday’s doodle showed the Google “letters” dancing amidst confetti while wearing party hats, top hats, and...
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How to Improve Local SEO Efforts

Optimizing a website for local search is important for a few reasons. First, the number of smart phone and tablet users is on the rise meaning that a larger percentage of searches are being performed “on the go”. Mobile web searchers are often looking for local information and local establishments. Second, search is becoming more...
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A Look Back at the Evolution of SEO in 2011

Tweet SEO has certainly had its share of ups and downs this past year. Both Google and Bing have rolled out a lot of new features and algorithm updates that have the potential to impact the way SEO is handled from here on out. Here are 4 of some of the biggest changes to SEO...
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Google, Facebook rivalry to heat up in 2012

Computerworld – As Google works to make its Google+ social network a major competitor to market leader Facebook, the battle between the two could reach a critical point in 2012, analysts say. Facebook, the world’s largest social network, and Google, the world’s largest Internet company, are increasingly going head-to-head in a battle to be the...
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Android device activations hit 3.7 million on Christmas weekend

Google and its Android partners had a lot to cheer about this Christmas. In a tweet touting the holiday numbers, Google’s Android honcho Andy Rubin said 3.7 million Android devices were activated the weekend of Christmas Eve and Christmas Day. As Rubin explained in a Google+ post last week, activations refer strictly to the number...
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Google Search Home Page Gets Christmassy With New Doodle

Google has dished out its Happy Holiday Google Doodle and fanboys from all around the world are saying that this could be after all, one the best designed Doodles they have come across so far. The new edition of the Doodle features an interactive Google logo outlined by Christmas lights and colourful gift boxes laid...
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What Is Your SEO Archiving Plan?

During consultations for search engine optimization services, the topic of blogs and other types of social media inevitably arises. I observe plenty of enthusiasm about blog content and fresh search results. I listen attentively to client ideas and concerns. Then I ask a simple question. “What is your SEO archiving plan?” Do you know what...
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Google Paying Mozilla $900M in Search Deal: ATD

The Christmas holiday isn’t the only thing Mozilla employees have to be cheerful about these days. Google (NASDAQ:GOOG) is paying the software maker $300 million a year over the next three year to feature its search engine in its Firefox Web browser, AllThingsDigital learned Dec. 22. If true, Mozilla will take in nearly three times...
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Google’s Ice Cream Sandwich is a tasty Android upgrade

For a taste of sci-fi cool, the new system offers Android Beam, a handy way to let smartphones talk to each other simply by touching the devices. This feature will work only with Android phones that contain a special “near-field communication,’’ or NFC, chip, which sends out a tiny radio signal. Samsung and a few...
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