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SEO News

SEO: Convert More Before Driving More

Many organic search marketers focus on increasing rankings and traffic to a site. What happens to that traffic once it hits the site, they assume, is someone else’s problem. This is a wrong approach. Search marketing’s ultimate goal isn’t usually to drive more traffic; it’s to convert more sales. More traffic just creates more server...
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Google’s High-Profile Los Angeles Deal Faces Criticism

BY JOHN LETZING Google Inc. has been unable to provide more than a third of Los Angeles city employees with its Apps software because of security concerns, highlighting difficulties the search giant faces as it tries to create revenue streams outside of its core business. On Wednesday, Los Angeles City Council member Dennis Zine filed...
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Trusted Translations’ SEO Expert Speaks at Localization World

SANTA CLARA, Calif., Oct. 19, 2011 /PRNewswire via COMTEX/ — Trusted Translations, a global leader in multilingual translation services, took part in one of the key panels at this year’s Localization World Silicon Valley held on October 10th -12th, 2011. The panel focused on International Search Engine Optimization (SEO) and was moderated by SAP. Representing...
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Integrating SEO & PPC: 3 Areas to Explore

A plethora of articles have been written about the convergence of SEO and PPC, most of them fairly elementary. I think everyone understands that, at least from a keyword level, each channel can (and should) inform and reinforce the other. That idea of “reinforcement” is a bit tricky, however. Some studies have shown largely a...
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Google Translate Conversation Mode Adds Languages

Google Translate expanded its “Conversation Mode” feature to 14 languages Thursday for Android mobile phone application users, MSNBC’s Technolog reports. The newly enhanced mobile software allows users to translate conversations in Brazilian Portuguese, Czech, Dutch, French, German, Italian, Japanese, Korean, Mandarin Chinese, Polish, Russian, and Turkish. Currently, the application only translates speech into English and...
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The Death of Google Buzz Officially in Sight

Google is nuking its Twitter clone in a couple of weeks in favor of loving its new social website big-time. Friday Google said in a blog that it plans to kill Google Buzz and the Buzz API in a couple of weeks. The news isn’t surprising given that the Twitter clone really never caught on,...
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Does SEO Help Or Hurt User Experience?

Jeremy Schoemaker, who runs the popular Shoemoney blog, wrote a post about a year and a half ago called “Where My Hatred of SEO Comes From“. It’s basically about site owners who put more effort into pleasing the search algorithms than pleasing users. Given the impact Google’s Panda update has had on a lot of...
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Google Buzz Bites the Dust

Goodbye, Google Buzz. The social messaging platform, which was meant to rival Twitter, is being tossed aside by Google in an effort to slim down. Google Buzz launched in February 2010 as a way to share status updates, photos, videos, and links with friends through Gmail. The secret sauce was a “page rank” algorithm that...
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Tech Talk In Silicon Valley: Toni Schinder, CEO of Automattic

Tech Talk In Silicon Valley: Toni Schneider, CEO of Automattic Delicious Newsvine Digg Facebook Google Bookmarks Live Mixx MySpace Reddit Stumble Upon Technorati Twitter Yahoo Bookmarks Yahoo MyWeb Christer Holloman October 10, 2011 10:09 AM You have probably heard about WordPress, the open source blog platform. Some of the founding members of the WordPress ecosystem...
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Google boosts profit, revenue in third quarter

By Alexei Oreskovic SAN FRANCISCO | Thu Oct 13, 2011 4:37pm EDT SAN FRANCISCO (Reuters) – Google Inc’s third-quarter results trounced Wall Street expectations as good cost controls helped boost the Internet search leader’s profit by about 26 percent. Shares of Google were up roughly 6 percent at $592.43 in after-hours trading on Thursday. Google...
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