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SEO News

Klout Quietly Adds WordPress to Klout Scores

When Klout announced in mid-September that Blogger and Tumblr would play a role in determining your Klout score, WordPress users immediately asked, “What about us?” Klout responded by quietly adding WordPress to its scoring system, which already factors in 11 other services: Blogger, Facebook, Flickr, Foursquare, Google+, Instagram, Last.fm, LinkedIn, Tumblr, Twitter and YouTube. Unlike...
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A Google-a-Day Puzzle for Sunday, October 2nd

As we’ve reported before, our good friends over at Google are starting up a daily puzzle challenge. Each day’s puzzle will task your googling skills a little more, leading you to Google mastery. And much to our enjoyment, they’ve decided to share the puzzles with us at GeekDad (hmm… Google a Day? GD? GeekDad?), so...
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Giving a Clunky Old CMS the WordPress Treatment

eMusic‘s old, custom-built content management system (CMS) was slowing the team down. We’re a digital media company, and our team has to be able to react quickly and share content on hot topics. When reviewing the different content management systems out there, we found that WordPress was an ideal solution to suit all of our...
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How to keep your website SEO connected, competitive and converting

Kevin Hourigan, President and CEO, Bayshore Solutions Techniques for optimized search engine marketing make a quantum leap every year. As more media appears on the web, customers have many more ways to find out about competing products and services, and the search engine optimization (SEO) methods required to keep your business in front of customers...
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Google launches beer

Every day that the Earth keeps turning, Google tries to persuade us that it is increasingly sophisticated. What better way to express that sophistication than to create a beer? I fizz with delight to inform you that the Googlies have entered into a partnership with the Dogfish Head brewery that has produced a beer called...
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Daily Deals & Coupons Heading To Blogs

The world of daily deals and online coupons is changing so fast and the distribution model is changing so fast that it is hard to keep up with.  Our biggest concern is that there are just no barriers to entry other than money.  Companies like Groupon, Coupons.com, and the dozens of other daily deals online...
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SEO Sidecars More Trouble than They’re Worth

I’ll get right to the point. You can’t bolt a couple of pages onto the edge of your ecommece site like a sidecar to a motorcycle and call it search engine optimization. Or, rather, you can launch your SEO sidecar but it won’t achieve the organic search performance you desire without applying additional SEO strategies....
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Google Targets IBM, Adobe With Advertising-Analysis Web Service

September 29, 2011, 7:21 PM EDT By Douglas MacMillan Sept. 29 (Bloomberg) — Google Inc., owner of the world’s most popular search engine, will sell an analytics service for online advertisers, in a direct challenge to offerings from International Business Machines Corp. and Adobe Systems Inc. Google Analytics Premium costs $150,000 a year and gives...
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3 Holiday SEO Projects: Microdata, Freebies & Harvesting Links

It’s that time of the year again. There are code freezes just around the corner for most online retailers and those big brands that aren’t focused on hitting holiday sales goals are getting their 2012 search engine marketing budgets aligned. That’s just the way things work at large, enterprise-class online organizations. If you’re not working...
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SEO: Success Through Delegation & Integration

I’m a big fan of delegation – at least that’s what my last review decided. We are forever talking in SEO about how best to integrate SEO activity with the work of other departments, from PPC to display to social media to PR. Everyone would love their job to be a little bit easier, especially...
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