Google has today acquired Dealmap, a start-up whose main function is to aggregate discounts from hundreds of group-buying sites. This acquisition may well prove to add on to Googleâ€™s recently launched service in Google Offers or may stay a completely separate entity tied in to Google through simple check-ins. The terms of the deal have not yet been disclosed, but it is known that Dealmap will join Googleâ€™s local incentives and commerce group. Time to take on Groupon after all?
Back in early 2011, Google aimed to acquire Groupon for $5.3 billion. Such a deal did not end up going through, and as their Groupon competitor Google Offers wasnâ€™t meant to take on Groupon after all, supposedly, this new move may well prove to be a sweeping motion to name such a plan active after all. In a statement made to the press, Google notes the following:
â€œWe are impressed with what the Dealmap team has accomplished and excited to welcome them to Google. Weâ€™ve been thrilled with the early success of our commerce offerings, and we think they can help us build even better products and services for consumers and merchants.â€ â€“ Google
The group known as Dealmap is based in Menlo Park, California, and collects data from around 450 sources, organizing deals by location. The startup has a mere 15 employees with two MILLION users, making this business look rather impressive by any standards. Founders Jenniver Dulski, the companyâ€™s chief executive, and Chandu Thota, the companyâ€™s chief technology officer have high hopes for the group now that Google has taken the reigns:
â€œWe realized that our strategy really aligned with Googleâ€™s. The scale of Google was really attractive to us.â€ â€“ Jennifer Dulski
Dulski notes that they look forward to dipping in to Googleâ€™s talent pool and its resources in order to affect the way people shop locally on a large scale. Dealmap is available on their homepage and through mobile applications on both the Android Marketplace as well as Appleâ€™s iOS App Store.