“It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard… is what makes it great.†– Jimmy Dugan, AKA Tom Hanks, A League of Their Own
SEO, referring to Search Engine Optimization, is the practice of making a website findable by search engines like Google, and is one of the most important aspects of an online marketing strategy today. The process involves an understanding of how search engines work, what SEO really means and what it includes, as well as how to strategize for SEO success.
The hardest parts of SEO, though, often extend beyond that.
Here’s a look at four of the most challenging parts of search engine optimization.
1. Finding Trusted Information
For those who are just beginning to explore the world of SEO, one of the hardest parts of SEO can be finding high-quality sources of information. With a variety of online resources pointing marketers in a hundred different directions, knowing which information can be trusted isn’t always easy. Some of the best resources for newbies to SEO include:
- SEO by the Sea
- Google’s Webmaster Guidelines
- Moz and Rand Fishkin’s Whiteboard Fridays
- Kissmetrics
- Search Engine Land
2. Taking a Comprehensive Approach
SEO has many different moving parts – from meta descriptions to title tags, keywords and great content creation, a great SEO strategy is multifaceted and complex. According to Scott Langdon, managing partner at Higher Visibility “One of the most challenging parts of SEO is remembering that it’s not about making one single aspect of SEO work well; instead, it’s about integrating all parts to result in a cohesive plan.†To do so, a lot of research, hands-on experience, and time is required.
Source: optimise.net
3. Convincing Others that SEO Matters
For those who weren’t born during the digital boom, convincing them that their business would highly benefit from SEO – a concept they can hardly comprehend, let alone get fully behind – can be challenging. Even more technologically savvy business owners and marketers may be convinced that their marketing strategy is working sans SEO. When speaking to potential clients about SEO, try to break it down into as simple as terms as possible, and always bring understandable data to back up controversial claims.
4. Paving the SEO Road
Article source: http://www.forbes.com/sites/steveolenski/2014/12/10/the-four-hardest-parts-of-seo/