The Marathon and the Sprint: How SEO and PPC Work Together for Small Businesses

In general terms, pay-per-click, or PPC, is a sprint to get more business quickly. Search engine optimization, or SEO, is a marathon for long-term growth. For either to be effective, you’ll need to spend a little money. But where should you focus your attention? The answer is between you and your marketing team. However, you can better create a strategy once you understand the pros and cons of each:

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