The Real Team’s 1950 Packard
If youâ€™re looking to add a bit more luster to your blog, have a look at the entries of the latest #madREskillz entries: They were chock-full of ways to jazz things up.
Sellstate Regency Realty said that while 80 percent of people read headlines, only 20 percent actually click on them.Â The takeaway: Make your headlines sing.
But you may not want to allow wit to trump SEO. Rob Wachter recommends creating landing pages that are location-based. (Headlines saturated with targeted locations would improve such pagesâ€™ SEO.)
Regardless of the copy you post on it, your blog should always feature captivating images. Thatâ€™s why an agent with a blog should always be an adept photographer, Boston Real Estate tweeted.
Still, serving up compelling copy is essential.
Pederson Properties offered an example of engaging content by tweeting a how-to post for enhancing curb appeal.Â Zach Seyboldâ€™s post on home renovations and Ryan Lundquistâ€™s video post on a hoarder houseÂ are two other tacks to take.
And if you want to bring content to the digitally savvy, consider taking Smith Associatesâ€™ approach. Theyâ€™re planning to launch an iPad magazine soon.
â€œThis will be a great way to connect to the community,â€ Katherine Dobbins tweeted.
Had your fill of blog tips? Then weâ€™ll leave you with a marketing idea for the real world.
Parade around town in a 1950 Packard, like The Real Team. â€œItâ€™s our daily driver around town and people flock to it,â€ The Real Team tweeted.
More from Teke Wiggin
Article source: http://www.inman.com/2013/08/09/make-your-blog-headlines-sing-but-not-at-the-expense-of-seo/