The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions

The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions

 Angel Niñofranco

Digital advertisers should regularly monitor and improve their ad spending. Having a solid understanding of the online-to-offline impact of your digital advertising efforts will help you make better marketing decisions.

One of the metrics that you should consider looking at is whether your campaigns are generating phone call conversions.

We are now living in a mobile-first world where consumers research purchases on their mobile phones and engage with businesses through a phone call. For that reason, marketers should also take the same data-driven approach to calls as they do online conversions – from ad and landing page creative, to targeting and audience building, to attribution and optimization.

Want to learn how you can fully optimize your Google AdWords, Facebook, and display advertising campaigns to generate phone call conversions?

Do you want to know how leading brands are successfully generating phone call conversions through their digital ad campaigns and consequently driving substantial ROI?

Join the next SEJ ThinkTank on Wednesday, August 23, at 2 p.m. ET for a free webinar featuring Blair Symes, director of content marketing at DialogTech.

In this sponsored webinar, Symes will reveal proven strategies to improve your ROI and discuss how you can acquire more customers from AdWords, Facebook, and display advertising.

During this webinar, find out:

  • The big impact of call conversions on AdWords, Facebook, and display CPL and ROI
  • How to optimize AdWords, Facebook, and display ad campaigns to drive calls
  • What data marketers should capture around calls and conversations to prove ROI
  • Success stories and examples from leading brands

Drive Phone Call Conversions From Your Digital Ad Campaigns Boost Your ROI

Following Symes’s presentation, there will be a live QA session, hosted by SEJ Founder Loren Baker.

If you want to learn how to drive phone call conversions and generate ROI from your AdWords, Facebook, and display ad campaigns, register now!


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