The Internet marketing blog ShoeMoneyonce described this idea as the “screw Google†mentality, which suggests that you manage your website as if Google doesn’t exist. This will keep you focused solely on building a great website that customers will return to again and again.
4. Embrace Social Media
Facebook, Twitter, and Instagram have a larger impact on SEO than you think, and startups know this. The most successful ones know that creating a community around branded content begins a cycle that ultimately elevates a site’s SEO.
When you create attention-grabbing posts and your followers click through, Google notices your site’s traffic spike, and you boost brand awareness.
It may not be a traditional SEO move, but it’s a great one for your site.
5. Don’t Take Shortcuts
Every entrepreneur knows there’s no substitute for hard work and dedication, and that includes a sound SEO strategy.
Back in 2007, SEO “specialists†advised their clients to set SEO bait, which tricked viewers into organically linking to a site. On Myspace, users often took quizzes that produced results in easy-to-copy banner ads. When they embedded them on their Myspace profile, it artificially inflated that site’s visibility. Google eventually caught on, and sites were penalized.
There aren’t any shortcuts to good SEO. It all comes down to great content, an engaged audience, and a solid SEO team that gets your customers the information they’re looking for every time.
While the Internet landscape is constantly evolving, SEO has remained a valuable marketing tool for businesses of all sizes. If there’s one method your company can steal from startups, it’s this: Get to work.
Yosef Martin is the founder and president of Merchandize Liquidators, a closeout and liquidation wholesale company specializing in selling overstock and customer-returned merchandise from major stores for a fraction of the original wholesale cost.
Article source: http://www.forbes.com/sites/theyec/2014/08/22/think-like-a-startup-five-ways-to-boost-your-seo-strategy/