Search marketers have plenty of free search analytics tools available, from Google Analytics’ wide array of reports and features to pared-down versions of free tools from companies like Moz and SimilarWeb. But eventually, marketers wanting deeper insights into their SEO and search marketing efforts – or those who simply outgrow the free tools they’re using...Read More
Back in 2016, Google revamped its G Suite service for making online sites and other internal resources aimed at teams. A plan to deprecate classic Google Sites was announced the year after, but Google is now pushing back that schedule to 2021 until feature parity is achieved on the new product. In 2017, Google laid...Read More
Mvix has integrated more than 150 business data sources to its digital signage software through a portal. This portal includes data sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and others, according to a press release. Customers can use these sources to create custom charts and reports to track key performance indicators and...Read More
Fastbase’s is targeting admission to London Stock Exchange in Q2-Q3, 2019, as the fastest growing SaaS web analytics and lead generation tool built upon Google Analytics. Built upon Google Analytics, Fastbase’s software generates comprehensive lead reports that include extensive company profiles, visitor interaction, key employees with LinkedIn profile and email addresses. The insights provided by Fastbase...Read More
It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data it provides. For maximum effectiveness, marketers need to not only...Read More
Google Analytics, a free feature offered by Google to website owners who want to understand user interactions on a site, is setting a new course for marketing businesses as they try to appeal to consumers. Photo courtesy Loyola University New Orleans According to a recent Google marketing report, eight in 10 shoppers are influenced by...Read More
Dr. Todd Bacile, assistant professor of marketing in the College of Business at Loyola University New Orleans, is bringing Google Analytics technology to his College of Business e-marketing classes. Tagged with: Dr. Todd Bacile Google Google Analytics higher education Loyola University marketing online websites Read More » Article source: https://neworleanscitybusiness.com/blog/tag/google-analytics/Read More
Have you ever heard of the Campaign timeout setting within Google Analytics? Almost no one has and it is skewing most of your data. There is a hidden setting within Google Analytics that marketers don’t know about and it’s artificially improving the performance of non-direct channels by approximately 50-100%. This affects any of your Data-driven...Read More
Google is unwrapping a suite of products aimed at bringing simplicity to the often laborious work of unifying and syndicating marketing and advertising data across channels for large organizations. It’s not necessarily a novel effort — Oracle, Adobe, even Facebook’s Atlas are in this mix — but the suite’s native integrations with AdWords and DoubleClick make it...Read More
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