Mvix welcomes Google Analytics, other data sources to signage software

Mvix has integrated more than 150 business data sources to its digital signage software through a portal. This portal includes data sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and others, according to a press release.

Customers can use these sources to create custom charts and reports to track key performance indicators and other performance metrics. A sales dashboard, for example, would track weekly sales, booked orders and pipeline tracking, while a marketing dashboard would track impressions, weekly visitors and lead sources.

The portal can also push these dashboards directly to digital signage so employees can get a better picture of their campaign’s performance.

“The Mvix data integrations portal houses core business data in one place. Blending insights and data from business apps like Google Analytics, Quickbooks, Facebook, Excel and many others will truly establish a data-driven culture and accelerate growth,” Mike Kilian, senior director of business development, Mvix, said in the release. “When easily seen on digital signage screens, performance metrics and KPIs will be at your team’s fingertips and always on their mind.”

Article source: https://www.retailcustomerexperience.com/news/mvix-welcomes-google-analytics-other-data-sources-to-signage-software/