Data from Google Analytics helps ecommerce merchants make key decisions. But that assumes the data is accurate. In this post, I’ll provide instructions for conducting a Google Analytics audit to confirm the accuracy of the data or identify potential errors. Google Analytics Audit Process The following areas can cause reporting errors. Duplicate Google Analytics tags....Read More
Google Analytics can tell you a huge amount. It can tell you the types of people who interact with your organisation, where they came from and what pages they visited. But, as valuable as they are, Google Analytics metrics can sometimes be misleading. How can we get a clearer, more comprehensive picture of the way...Read More
Responsibilities: Develop domain expertise in client’s business space to drive results Demonstrate a grasp of the fundamental importance of clean data to empower successful digital marketing initiatives, in support of larger business objectives Identify gaps throughout the customer experience and recommend solutions Ensure client expectations are met and results are delivered Articulate complex ideas in...Read More
Getty The internet has become the primary place to let the world know about your business or brand. Gone are the days of traditional marketing. In its place, we now have a precise way to build a worldwide audience by using tools that Google Analytics makes available to all of those who are looking for...Read More
NEW YORK – Google is adding functionality to click-to-message ads and rolling out attribution and bidding capabilities for retail advertisers tracking store visits generated from online efforts. The features were among those announced at SMX East in New York City Thursday morning. Click-to-message updates. Google will be rolling out two new updates — email forwarding...Read More
Fastbase to Power the Lead-Generation Software to Be Leveraged by Google Analytics Users to Access Potential Leads, Globally Google has made several changes to its extremely successful and popular platform, ‘Google Analytics.’ The intention behind this innovation is solely to help the marketing community understand customers better. So far, Google has been successfully releasing critical...Read More
Share this article Article source: https://www.prnewswire.com/news-releases/google-analytics-users-can-now-access-the-most-powerful-lead-generation-software-powered-by-fastbase-300734997.htmlRead More
Hey.ai, a Consumer Analytics and Insights Platform, Lead by Ex-Google Analytics Veterans Launches to Public In May 2018, GDPR, a new consumer data regulation went into effect. Companies like Facebook and Google, which have been amassing user data through the Internet boom now have to provide European citizens access to the data they store. Many companies have adopted this regulation...Read More
Measuring the impact of banners and promotional links on the home page and other key pages can be challenging. In this post, I will provide instructions for identifying on-site banners and other key links that drive clicks and conversions. Off-site vs. On-site I’ve addressed how to track off-site marketing campaigns, at “Google Analytics: How to...Read More
When Salesforce first partnered with Google, the alliance was met with excitement, but also skepticism. Salesforce has touted partnerships before, but there have been times when little has come from them. The big tech vendors are trying to ensure that doesn’t happen this time, with several new integrations and Salesforce selling Google Marketing Platform products...Read More
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