PHOTO: Travis Wise It is always nice to have a map for a journey, but for years marketers had no map to understand the journey customers take across devices. Google is now looking to provide such a map with Google Analytics cross-device reporting, a capability that the company introduced as part of the realignment of...Read More
Google Marketing Platform Has Formally Announced Their New Home on the Website and Social Media Platforms Recently, DoubleClick ended its long-time run among Content Marketing teams as Google decided to pull it down. The signs were ominous about Google making a drastic change to its Analytics and Marketing Cloud suite. Yes, they did it. Google...Read More
PHOTO: Travis Wise It is always nice to have a map for a journey, but for years marketers had no map to understand the journey customers take across devices. Google is now looking to provide such a map with Google Analytics cross-device reporting, a capability that the company introduced as part of the realignment of...Read More
The third annual staging of the Google Next conference this week at the rebuilding Moscone Center in San Francisco was an event loaded with integration news more than anything else. Data platform provider Looker was one of those newsmakers, announcing an integration July 25 with Google Cloud BigQuery machine learning that automates data science workflows...Read More
Google and information storage giant Iron Mountain, which made its reputation maintaining underground storage facilities housing documents, film, artwork and lots of other valuables, revealed this week at Google Next ’18 that they will jointly develop new analytics offerings designed to help enterprises derive more business value from their data. Iron Mountain will deliver the...Read More
Google this month announced it will roll out a new referrer URL specific to Google Images over the next few months. This is to help webmasters “to understand the role Google Images plays in driving site traffic.” The referrer URL is part of the HTTP header, and indicates the last page the user was on...Read More
Proficiency in Google Analytics is one of the most vital, all-encompassing skills someone can hope to attain, but we’re not here to talk about proficiency, we’re here to talk about becoming an expert. The Google Analytics certification is more than just a bullet point on your resume; this credential tells employers you’re a data-driven guru...Read More
Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. Article source: https://searchengineland.com/searchcap-smxperts-google-analytics-cutting-content-more-301625Read More
Picture:iStock. Running a site without Google Analytics is akin to flying a plane with all of its gauges covered. Article source: https://www.businessinsider.com.au/insider-picks-how-to-get-google-analytics-certified-in-just-two-days-2018-7Read More
We all know Google is in the business of analytics, whether it’s as a service to help web developers or to help improve the relevance of ads you’re shown. Android developers even have the option of putting Google Analytics into their apps to better understand their users actions and decisions. It comes as no surprise...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
