Google Analytics can at first seem complicated and scary. However, once you get a few things down, you’ll be well on your way to mastering the application and growing your business. Related: 6 Easy Ways to Attract More Website Traffic Analytics and data measuring tools are incredibly important and useful, from helping you understand your customers to...Read More
Inventory planning is essential for merchants. Overestimating inventory needs can be costly. But underestimating can be costly, too — hurting revenue and profit. Just-in-time inventory preserves cash, reduces storage needs, and lowers the risk of loss. It is important, therefore, to accurately predict inventory requirements. Google Analytics and Data Studio can assist by providing historical...Read More
The E.U.’s General Data Protection Regulation becomes effective on May 25. Google and other data gathering services are protecting themselves by allowing users to control the data retained from customers and website visitors. Any public website worldwide is essentially subject to the GDPR, as the site likely has visitors from the E.U. Data Retention Google Analytics recently enabled...Read More
Finding out what users are doing on your website can tell you where UX may be falling short. While further investigation is required to find out why, taking an analytics-first approach to UX design will show you where to start. In this article, I’ll show you where to look for underperforming areas of your website...Read More
Europe’s new data regime has arrived. From May 25, the General Data Protection Regulation (GDPR) is being enforced by regulators across the 28 countries. GDPR bolsters the protections of personal data of EU citizens and has had companies scrabbling to meet its requirements. There has been a deluge of pointless marketing emails and companies revamping...Read More
If you already us Adwords, then you are missing clicks and wasting dollars if you aren’t also linking it up with Google Analytics! Here are 5 ways to optimize your paid search performance with some simple Google Analytics hacks. The standard process for running AdWords campaigns is: plan run monitor optimize. The optimize part might...Read More
Josh McCoy ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Determining objectives for a website is essential in justifying the need for a website in the first place. Creating goals...Read More
Google has released Advanced Analysis, a new tool that the company says will offer organizations using its Google Analytics 360 service more ways to explore and analyze website usage and performance data. The tool is currently available in beta and incorporates three new techniques for finding data that can help website owners improve their understanding...Read More
Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it enables marketers to easily improve their return on advertising spend (ROAS) numbers. But is it really money well spent? Recently, we performed an audit for a multinational retailer with a specific concern: improving new customer growth. Things developed nicely, there were...Read More
Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch attribution, because it will block marketers’ ability to compare Google campaigns with other ad platforms. Whether this policy change is an existential threat to independent attribution or not, the loss of...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
