Tag

Analytics

Google Analytics Introduces New ‘Audiences’ Report

 Matt Southern Google is rolling out a new report in Analytics which analyzes a website’s custom audiences. This appears to be a quiet rollout with no official announcement, though Google is notifying users upon logging into Analytics. Here is the notification that comes up for those who have access to the new report: Clicking on...
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How to use Google Analytics

Google Analytics is Google’s tool for uncovering who visits your website, how they find it, their journey and much more that can help you with key business decisions. It’s the most widely used analytics tools for measuring website traffic and can tell businesses a lot about their customers, but the amount of information you can...
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How to use Google Analytics | IT PRO

Google Analytics is Google’s tool for uncovering who visits your website, how they find it, their journey and much more that can help you with key business decisions. It’s the most widely used analytics tools for measuring website traffic and can tell businesses a lot about their customers, but the amount of information you can...
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How to use Smart Goals in Google Analytics

Smart Goals are implicit conversions detected automatically. Google Analytics examine dozens of signals about the website sessions to determine which of those are most likely to result in conversions. Smart Goals are the approximately the top 5% of your website traffic. The requirements to have Smart Goals are more than 250 clicks over the past...
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Google Analytics: 3 Reports to Customize for Ecommerce

The standard reporting in Google Analytics works well for many ecommerce sites. But there are opportunities to enhance the default dimensions and metrics in Google Analytics, to empower online merchants even more. In this article, I’ll review three ways to customize Google Analytics reports, to help merchants track key metrics and make critical decisions. I’ll...
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How to Use Google Analytics to Generate More Leads in 2018

Photo credit: WDnet Creation/Shutterstock Google Analytics is an invaluable tool for businesses to understand their users’ online behavior. Follow this 10-step process to generate new leads with the platform. Customer preferences and behaviors are changing. While businesses have limited power to control these changes, Google Analytics is a world-class tool for in-depth analytics without any...
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How to Create a Custom Google Analytics Report

Credit: LeungChopan/Shutterstock Building a custom Google Analytics report can allow you to learn more about your customers, your marketing habits and your business’s relevance online. The goal of using Google Analytics is to learn more about the people visiting your website. Things like viewer behavior and demographic are important factors for determining how to better...
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5 Google Analytics Reports for Entrepreneurs

Credit: Pixinoo/Shutterstock Google Analytics is a powerful tool for any small business. Viewing data and reaching conclusions on how users interact with your website is important when deciding how to increase your business’s exposure. Analytics provides all the necessary tools to better your website’s SEO rankings, drive more visitors to your landing pages, and segment...
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Bring Mobile App Analytics Up to Speed With Google Analytics for Firebase

Google Analytics for Firebase can change the way you track and monitor your mobile application’s performance PHOTO: Ali Yahya Tools like Google Analytics have revolutionized how we track and monitor user activity on websites. However, analytics tools for tracking use of mobile applications have lagged behind. How do you derive insights from interactions with your...
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Google Analytics releasing 4 new functions to offer more user-centric insights

Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels and devices is vital to success. In response, Google Analytics has announced four new features to better...
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