How to Optimize Paid Search with Google Analytics

If you already us Adwords, then you are missing clicks and wasting dollars if you aren’t also linking it up with Google Analytics! Here are 5 ways to optimize your paid search performance with some simple Google Analytics hacks. The standard process for running AdWords campaigns is: plan run monitor optimize. The optimize part might...
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How to Set up Google Analytics Goals & 7 Tips to Get Ahead

Josh McCoy ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Determining objectives for a website is essential in justifying the need for a website in the first place. Creating goals...
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Google Introduces Advanced Analysis Capability in Analytics 360

Google has released Advanced Analysis, a new tool that the company says will offer organizations using its Google Analytics 360 service more ways to explore and analyze website usage and performance data. The tool is currently available in beta and incorporates three new techniques for finding data that can help website owners improve their understanding...
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Beating remarketing addiction and testing for incremental value using Google Analytics

Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it enables marketers to easily improve their return on advertising spend (ROAS) numbers. But is it really money well spent? Recently, we performed an audit for a multinational retailer with a specific concern: improving new customer growth. Things developed nicely, there were...
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Google’s DoubleClick Ad ID Change Presents Both Challenge And …

Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch attribution, because it will block marketers’ ability to compare Google campaigns with other ad platforms. Whether this policy change is an existential threat to independent attribution or not, the loss of...
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7 Google Analytics Tools You Must Have in 2018

Google Analytics is a powerful tool in its own right, but with the addition of further tools, our job as marketers or digital analysts can be made that bit easier. There are a plethora of tools available on the internet that can help you, but we are going to focus on a select seven –...
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IndieCommerce Webinar: “Quick Start” Setup for Google Analytics, My Business, and Search Console

JoinRenewSearchCreate accountAccount InfoSign In Sign Out Search for Bookstores by Name or Location Store Search Welcome Visitor IndieCommerce Webinar: “Quick Start” Setup for Google Analytics, My Business, and Search Console Printer-friendly versionSend by email On May 10, the IndieCommerce team will lead a free webinar aimed at helping booksellers unravel the mystery of how online...
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Google Analytics: How to filter out spam traffic to get accurate data

When it comes to analysing your site’s traffic it’s often an assumption that the number of sessions you see in your Google Analytics account accurately represents the number of real people visiting your site, but this isn’t always the case. Sometimes traffic isn’t a real person, sometimes it’s a bot, or spider, and sometimes it’s a spammer. First...
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The Weekly Measure: Google Analytics, The Content Journey & New Privacy Laws

About Zack Jones “Being powerful is like being a lady. If you have to tell people you are, you aren’t.” – Margaret Thatcher Article source: http://www.verticalmeasures.com/internet-marketing-2/the-weekly-measure-google-analytics-the-content-journey-new-privacy-laws/
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Google Analytics Data Retention: A New Feature for Keeping Data Safe

PHOTO: Arthur Osipyan As they assess the fallout of Facebook’s Cambridge Analytica difficulties and prepare for the European Union’s General Data Protection Regulation (GDPR), data analytics practitioners have shifted from looking for new ways to collect and analyze data to thinking about how long data should be retained. Some providers of data analytics systems are...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.