The 5th Conversion Channel in Google Analytics

Tweets by @CarBizToday Article source: https://www.cbtnews.com/the-5th-conversion-channel-in-google-analytics/
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Google disables most outside ROI tracking, will likely ace its own tests

Credit: Photo illustration by Ad Age Understanding what ad spending achives just got harder, at least for brands whose media buys include Google and anything other than TV. Thank GDPR, and Google’s response to it. Google last month restricted access to consumer data all over the world, saying the move was necessary to comply with...
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Essential Web Analytics You Should Monitor if You are New to Google Analytics

Your website is up and running, and you have wisely decided to install Google Analytics on your site. However, once you visit the dashboard, you feel a ping of anxiety as there are so many stats at your fingertips. Google Analytics gives you access to everything you would ever want to know about your website’s...
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GDPR and Google Analytics

The new European law governing data protection came into force. General Data Protection Regulation or GDPR has huge ramifications for all types of businesses; those which deal with large amounts of personal data will be the most affected. If you are unsure whether or not your business is prepared for GDPR there is a useful...
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Google Analytics Bug Has Reportedly Wiped Out “Users” Data from Some Accounts

A bug in Google Analytics is causing no data to be shown within the “Users” segment in some accounts. This issue was brought to my attention by Joe Youngblood, an SEO who tells me he has encountered the problem in the GA accounts of over a dozen sites. “On over a dozen client accounts when...
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A Small-Business Guide to Google Analytics (Infographic)

Google Analytics can at first seem complicated and scary. However, once you get a few things down, you’ll be well on your way to mastering the application and growing your business. Related: 6 Easy Ways to Attract More Website Traffic Analytics and data measuring tools are incredibly important and useful, from helping you understand your customers to...
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Use Google Analytics, Data Studio to Plan Inventory

Inventory planning is essential for merchants. Overestimating inventory needs can be costly. But underestimating can be costly, too — hurting revenue and profit. Just-in-time inventory preserves cash, reduces storage needs, and lowers the risk of loss. It is important, therefore, to accurately predict inventory requirements. Google Analytics and Data Studio can assist by providing historical...
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New Google Analytics Settings Reflect GDPR Requirements

The E.U.’s General Data Protection Regulation becomes effective on May 25. Google and other data gathering services are protecting themselves by allowing users to control the data retained from customers and website visitors. Any public website worldwide is essentially subject to the GDPR, as the site likely has visitors from the E.U. Data Retention Google Analytics recently enabled...
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Finding Problem Areas on Your Website with Google Analytics

Finding out what users are doing on your website can tell you where UX may be falling short. While further investigation is required to find out why, taking an analytics-first approach to UX design will show you where to start. In this article, I’ll show you where to look for underperforming areas of your website...
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How Apple, Facebook and Google are changing to comply with GDPR

Europe’s new data regime has arrived. From May 25, the General Data Protection Regulation (GDPR) is being enforced by regulators across the 28 countries. GDPR bolsters the protections of personal data of EU citizens and has had companies scrabbling to meet its requirements. There has been a deluge of pointless marketing emails and companies revamping...
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