Tag

Analytics

Understanding Custom Reports & Advanced Segments in Google Analytics

You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google Analytics lets you get the information...
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Understanding Google Analytics Audiences Report

PHOTO: Carlos Luna Marketers can have difficulty recognizing what dimensions should appear side by side in a report. Many managers work to identify key performance indicators (KPI), but they may easily argue about what supporting metrics should be monitored in a dashboard setting. Google has added a new dashboard feature to its Google Analytics suite...
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Customising Your Google Analytics Profile – 5 Actionable Data Tips for Every Installation

Google Analytics is a great tool, I’m not sure what most of us would do without it. Whilst it is useful in its out of the box state, its real power lies in its ability to be tailored to suit your business needs. I’m sure you can appreciate, that as an agency, we have seen...
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Google Adds Salesforce Sales Cloud Integration to Google Analytics 360

Back in November, Google announced a partnership with Salesforce, which would involve a series of integrations between the two companies that would enable customers to integrate sales, marketing, and advertising data from the Salesforce Sales Cloud platform into Google Analytics 360.     The first of these integrations, which was recently introduced on the Google...
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5 Ways Email Marketing Can Help Boost Ranking In a Hurry

What does email have to do with SEO? At first glance, you don’t see a relationship between these two platforms. But email actually helps boost SEO and website rankings in many different ways. Organic search and email are the two main channels that drive the most traffic to websites. According to a research by Conductor, 51...
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Google Analytics Features You Need to Pay Attention to in 2018 [PODCAST]

 Brent Csutoras Podcast: Download Subscribe: Apple Podcasts | Android | RSS If there’s one tool that every search marketer should be required to know, it’s Google Analytics. The most widely used web analytics service, this free yet powerful tool enables marketers to track where a website’s traffic is coming from. Aside from traffic data, we...
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Google Analytics Add-on’s Leads Relationship Management is the Key to Marketing Automation Success

Jan 25, 2018, 12:41 ET Preview: AIM London Stock Exchange will soon receive participation from the successful web analytics and software company, Fastbase, Inc. Article source: https://www.prnewswire.com/news-releases/google-analytics-add-ons-leads-relationship-management-is-the-key-to-marketing-automation-success-300587663.html
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Google Analytics Add-on’s Leads Relationship Management is the …

Jan 25, 2018, 12:41 ET Preview: AIM London Stock Exchange will soon receive participation from the successful web analytics and software company, Fastbase, Inc. Article source: https://www.prnewswire.com/news-releases/google-analytics-add-ons-leads-relationship-management-is-the-key-to-marketing-automation-success-300587663.html
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Infographic: How PR pros can make the most of Google Analytics

Content marketing can be a tough sell. The process is slow, it can require heavy investment, and proving ROI can be elusive. However, Google’s powerful tools can provide insights into what content performs well—and what efforts lead to sales. Getting started is a simple process, according to an infographic from Red Web Design. It details...
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Developers Guide for interpreting Google Analytics Reports to Optimize Web and Mobile App Performance

Here’s How Big Data Can Help Boost Efficiency in Your Call Center Big Data revolution gets underway, helping companies of any size to deliver better services. In this article, Yana Yelina, Technology Writer, … by Yana Yelina | Jan 22, 2018 Article source: https://www.martechadvisor.com/articles/marketing-analytics/developers-guide-for-interpreting-google-analytics-reports-to-optimize-web-and-mobile-app-performance/
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