A recent study has revealed that Adobe Analytics provides customers with a 224% ROI and a 13% increase in conversion rates. This new user friendly interface is key when surfacing actionable insights from your customer’s data. Adobe Analytics analyzes your customer data in real time, and will seamlessly integrate with other Adobe Experience Cloud solutions....Read More
Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics dedicated to analyzing data, and is generally used to tease out meaningful patterns that can be used to generate statistics and make predictions about future trends. That said, you don’t...Read More
Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after all, between simply collecting dots and actually connecting them. Google Analytics can grant tremendous insight into customer behavior. But extracting that information is impossible unless you know what to look for. Measurement is the first...Read More
In B2B, the lead generation form is an important gateway between your site and the visitor. Learn how Google Tag Manager can help in B2B Sales. Stop killing your customers! Think of a scenario where you’ve built a bridge to have a cohort of voyagers cross-over a deep chasm over to the Promised Land. The...Read More
Marketing attribution is the process of identifying sources or channels that led to a desired outcome, such as a sale or a subscription. Attribution can become complicated when multiple channels contribute. For example, a consumer may first click a link on Facebook to view a product on an ecommerce site. She could revisit that product...Read More
Add to favorites “One of our strategic goals is to deliver rich, on-demand business insights through big data.” Google and Informatica are deepening their partnership to extend functions enabling support for cloud data warehouse management and analytics on marketing data lakes. Informatica is expanding its offering on Google’s cloud platform to include enhanced Google BigQuery...Read More
This post was sponsored by Supermetrics. The opinions expressed in this article are the sponsor’s own. The Martech 5000 supergraphic highlights the big challenge facing marketers. As more products, tools, and platforms arise, so too does the amount of data marketers need to gather, monitor, and analyze. To further compound this challenge, Scott Brinker, the...Read More
Google Analytics is a free tool that tracks and gathers data from the people who visit your website. The system uses a JavaScript code that collects and processes data that is then presented to you in the Google Analytics platform. A tracking code will collect anonymous information on how users interact with your website. It...Read More
Overview In partnership with the Senior Director of Business Development and the Manager, Affiliate Program, this individual will handle analytics reporting and distribution of key affiliate and partner performance indicators to stakeholders. The role will be accountable for revealing and translating insights into tactical recommendations that are actionable, drive business growth and contribute to the...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
