Adobe Analytics vs. Google Analytics 360

A recent study has revealed that Adobe Analytics provides customers with a 224% ROI and a 13% increase in conversion rates. This new user friendly interface is key when surfacing actionable insights from your customer’s data. Adobe Analytics analyzes your customer data in real time, and will seamlessly integrate with other Adobe Experience Cloud solutions.

Download this report to discover the key differences between Adobe Analytics vs. Google Analytics 360 on:

  • The different tools used between both platforms and what makes Adobe Analytics more user friendly
  • Different insights between both interfaces concerning the customer journey and real time data analytics
  • Why using Adobe Analytics provides further insights by using flexible data targeting rather than using a “one fits all” type of strategy

Article source: https://www.clickz.com/resources/adobe-analytics-vs-google-analytics-360/