Tag

PPC

SEO vs. PPC: A Few Forgotten Truths

For years, people in this industry debated the merits of paid search advertising versus organic search marketing. Which was better? Which one should you put your resources into? Honestly, I thought we’d settled this argument a long time ago: You need both! But recently, the topic came up again amongst some of my clients. I...
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4 Ways to Enhance Your PPC System With Artificial Intelligence

It’s hard to have a conversation about modern marketing without discussing artificial intelligence first. Article source: https://learn.g2.com/ppc-system
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Google taking Ads API back to beta over performance issues

Google has decided to send its Ads API back to beta. Feedback from developers about slow response times have caused Google to determine that the API is not ready for production usage. There are a number of other complaints about the new API, beyond response times. This has prompted Google to take the unusual step...
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Profit-Driven PPC Management in Practice

Online campaign optimization methods evolve. Some of us remember well the times when a majority of ads were sold by reservation of a time slot on a webpage. The advertiser paid, say, a monthly fee for a horizontal banner on the home page of a selected portal. The space for optimization was very limited. From...
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The best competitor tracking and keyword research tools

Rank Tracker is an SEO program for selecting keywords, tracking website positions, analyzing search results and determining the complexity of website promotion using certain keywords. It also simplifies the diagnostics of the presence of a filter (sanctions) on the website and will help in case of promoting a local business website. And if you need...
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Crooks steal $28M in crypto using Google Adwords & spoofed domains

Authorities arrested six suspects including five males and one female in simultaneous raids carried out in a joint operation. The raids and subsequent arrests were carried out to trace $28 million worth of stolen Bitcoin.  The raids were conducted as part of a 14-month long, large-scale, global police investigation involving European law enforcement agencies including...
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To Make More Money Online, You Must Diversify From Google AdWords and Facebook Ads (or Pay the Price)

Do you rely on one client for all of your business? Every business worth its salt knows the value of diversification when it comes to making money. It’s a lesson that’s drummed in early and often, often by hard experience. But diversification doesn’t just apply to variety in your clients. It also applies to your marketing....
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Houston Digital Marketing Agency Helps Local Businesses Leverage Google Adwords

Google Adwords Greene Consulting Group, a digital marketing company operating in Houston, Texas, Helps Local Business Owners leverage Google Adwords, to get more customers. HOUSTON, TEXAS, US, June 25, 2019 /EINPresswire.com/ — Greene Consulting Group, a digital marketing company operating in Houston, Texas, has today been recognized as being a front runner in helping Local...
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Top PPC SEO Agency Awards Issued for the Month of June by 10 Best SEO

Finding the best PPC SEO agency is not an easy task, especially for a small business or an entrepreneur that is often busy with the essentials of the job. PPC SEO ads are an affordable way to reach out and an important marketing technique, which is why the 10 Best SEO has set up a...
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View: A MOOC Platform Catalog is No-Marketing. Leveraging Institutional Networks Is Key

Mikel Amigot | IBL News An effective marketing plan will drive enrollment, engage with learners and increase word of mouth awareness. We start defining our target audience: who are the type of students who would be interested, what is the course about, and why should learners enroll in the course –what new skills and knowledge...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.