Now you can schedule offline conversion imports in AdWords

AdWords advertisers can now schedule imports of offline conversions into AdWords on a regular basis. Google introduced offline conversion importing in AdWords in 2013. Advertisers set up offline conversion events — qualified leads, closed sales and so on — from ad clicks or calls to optimize campaigns based on impact through the entire sales funnel....
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No Pay, No Gain: Four Key Benefits Of PPC Marketing

Shutterstock Whether you’ve spent time working on digital marketing or have just started to look into it, you will no doubt have heard of pay-per-click advertising. A popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads. Once you get an understanding of its key benefits,...
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Google advertisers can now see historical Quality Score data in AdWords

Last month, Search Engine Land reported that changes to Quality Score reporting may be on the way. Now they’re here. Google has added seven new Quality Score reporting columns that will provide much more visibility. The big new development is advertisers will finally get some historical Quality Score data in AdWords. Four new columns — “Qual. Score...
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Will Investing in PPC Boost Your Organic Search Rankings? #AskanSEO

Editor note: “Ask an SEO” is a monthly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Today’s question is from Cindy of Singapore: Will investing in Google PPC campaigns help boost my organic rankings in...
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Google AdWords, Making It Work

biddible is delighted to be co-hosting an event with Google to deliver an expert insight into Google AdWords and how to make it work for your business. The 2 hour event will give you a unique insight into the tools within Google AdWords, how they work and how you can reach more potential customers for your...
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5 Most Overrated PPC Tactics

Clark Boyd Paid search provides marketers with an enviable array of prospecting and retargeting tactics. This is increasingly true as Google rolls out more PPC products to entice clicks from its huge user base. However, this means that we often have difficult decisions to make. There are only so many hours in a day. So...
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SEO vs. PPC: Pros, cons & an integrated approach

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 years shows me that when...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.