Tag

PPC

How to Land the Digital Marketing Job of Your Dreams

Caption Close Whether you’re looking to jumpstart a new career or take your current skills up a notch, the Marketing, SEO Affiliate Marketing Super Bundle will give you the tools you need to become a digital marketing pro. With nine jam-packed courses and 57 hours of instruction, you’ll be well-versed in the top marketing tools...
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Why Did Google AdWords Change to Google Ads?

Google has made the executive decision to reorganize their different ad products into three brand new departments: Google Ads, Google Marketing Platform, and Google Ads Manager.  We’ll take a look into why Google Adwords was changed into Google Ads. This Article Discusses: Why this rebrand is happening now.. What the future of keywords is… Whether...
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How to keep PPC accounts healthy when using automation

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros...
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This comprehensive digital marketing course bundle is 97% off

Fact: people wait in lines to take Instagram photos in front of colorful walls. This is 2019. Love it or hate it: that’s business, baby. Any smart marketer (or Gen Z’er) knows that content is king, and the best way to reach a wide but strategically targeted audience is through social media and digital marketing....
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Emerald Digital Announces the Signing of Several High-End Clients in First Operational Month

Emerald Digital officially launched in December 2018 as the partnership between NYC-based public relations firm HeraldPR and New Orleans-based digital marketing agency Ember Networks. “It’s been a really busy month and a half. We’re working on some cool projects that are letting us flex a lot of creative and technical skills.” NEW YORK (PRWEB) February...
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Using automation to boost PPC performance

The number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management more complex than ever. Leaning into the power of automation is essential for modern day PPC specialists to deliver strategic input and guidance needed to deliver continuous improvement for clients. Looking at marketing budget trends,...
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Five Steps To Help Business Owners Avoid Click Fraud On Google AdWords

ShutterstockShutterstock Are you getting too many invalid clicks in your Google AdWords account? How about “valid” clicks, but you know they are actually invalid? Both of these scenarios can be difficult and costly. Fortunately, business owners can take decisive action and improve their AdWord results. Google AdWords is a great tool to make money. It...
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Six Ways To Identify And Target The Ideal Audience For Your New Product

The experts at Forbes Business Development Council are no strangers to researching and determining the ideal market for their companies’ offerings. We asked a panel of them to share their strategies for identifying a target demographic and catering to that audience through well-planned marketing and branding efforts. Here’s what they had to say. Six experts shared their tips for targeting the right...
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You’re Doing PPC Ad Tests Wrong – This Script Will Help

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Marketing Specialist (HTML email & Google AdWords Expert) job with Foundation Center | 387992

Foundation Center is seeking a creative, technically savvy, detail-oriented marketer with HTML and Google AdWords expertise to drive implementation and support for Foundation Center’s subscription products. Foundation Center and GuideStar are now Candid. Read more at candid.org Established in 1956, Foundation Center is the leading source of information about philanthropy worldwide. Through data, analysis, and training, it...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.