Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous shifts, nearly all with a common thread of more automation and machine learning. We identified nine big areas of change in 2018 that will shape the way paid search marketers work...Read More
PexelsPexels If you aren’t taking advantage of Google’s marketing tools, you’re not marketing correctly. There’s no denying that Google certainly has some of the best, most advanced marketing tools within the industry, all of which are fairly easy to use with basic marketing skills. As the founder of Ignite Digital Canada, which is a premier...Read More
Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. Article source: https://searchengineland.com/year-in-review-top-10-expert-ppc-columns-of-2018-309822Read More
(AP Photo/Jens Meyer) There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, decided to leverage Google AdWords by bidding on the names of executives at the large company. When those...Read More
Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous shifts, nearly all with a common thread of more automation and machine learning. We identified nine big areas of change in 2018 that will shape the way paid search marketers work...Read More
Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts. Article source: https://blog.thomasnet.com/7-terms-you-need-to-know-about-ppc-marketingRead More
On Dec 11, 2018, Google did a live stream about the Google Ads API: Roadmap and migration webinar. The webinar had a duration of 1 hour and 1ß minutes and it was recorded. Watch here: The slides are available here. Google confirmed in the webinar that Adwords API will sunset approximately one year after Google...Read More
‘ ); Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ad Manager. The change is intended to make it easier for small business to advertise across all PPC channels, according to Google, and for enterprise-level advertisers to take advantage of advanced forecasting and intelligence...Read More
Shrinking turnover, a drop in operating profits and growing losses are the takeaways in the nine-month financial results published by Public Power Corporation on Thursday, a result of the contraction of the utility’s market share and pressure from external factors such as electricity auctions, the system marginal price and the cost of carbon dioxide emissions,...Read More
Soon AdWords API users will be able to report connected TV targeting performance for YouTube campaigns. API availability January 8. The AdWords API capabilities for TV targeting will be available as of January 8. With the API, “ConnectedTV” will appear as a new platform name along with desktop, tablet and mobile with an ID of...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
