“Is SEO dead?” It’s a common question within the online marketing world today. If you’re an entrepreneur relying on a strong online presence to connect with customers, you’re right to pay attention. It’s undeniable that the SEO landscape is changing. For instance, Google is taking a hardline approach. Shady link-building tactics (think Rap Genius), poor...Read More
Last fall, Google rolled out one of its largest changes of the past decade – an entirely new search algorithm, nicknamed “Hummingbird.” In contrast to the past updates, Panda and Penguin, which modified existing search algorithms and affected roughly 2 to 5 percent of search queries, Hummingbird is believed to have affected nearly 90 percent...Read More
Would you buy SEO from this guy? I don’t like to criticize competitors. I think it makes me look bad. I much prefer the approach, “I’ve heard great things about so and so; they really seem to do a great job. Here’s why our clients hire us…†But there are too many business getting swindled...Read More
SEO, like many things in life, can be really good or really bad, depending on who’s doing it. Unfortunately, there are too many people claiming to be SEO professionals who don’t seem to know much beyond the basics, and in many cases are nothing more than middle-men who just outsource the actual fulfillment to places...Read More
A burst of 7 links for you to chew over, as picked by the Technology team Top Global Apps – December 2013 | Blog | Distimo In line with our ongoing market analysis, the graph above displays the past six months, showing the development of the relative market shares between the Apple App Store and...Read More
A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts has some unique challenges. Here’s how to craft a content strategy as part of an international SEO campaign. What is Content Strategy? The term content strategyis how we refer to the purpose, creation, and distribution of information...Read More
If you’ve ever searched for song lyrics online, you have probably noticed a wide range of sites offering lyrics, along with associated ads for ring tones and downloads. In such a competitive web space, lyric sites do whatever they can to gain an edge in the search rankings. Unfortunately for startup Rap Genius, all it...Read More
Rap Genius returns to the first page of Google search results after being removed due to misguided SEO strategies. After a dispute in which Rap Genius self-deemed themselves as overstepping their boundaries and deserving “to get smacked,” Google reinstated Rap Genius’ SEO rankings. The lyric website giant issued a statement recently explaining their actions saying:...Read More
Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their...Read More
It’s been quite a year for SEO folk everywhere. As 2013 shutters its doors and 2014 beckons, it’s an opportune time to reevaluate, reassess, and revisit SEO tactics. In the spirit of a New Year’s Eve edition, I’m presenting some of the most popular (according to the US Government) New Years Resolutions through an SEO...Read More
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