How do you take the concept of mobile marketing and make it both actionable and profitable? Driving Mobile Traffic: SEO PPC, a panel at SES New York 2012 moderated by Angie Schottmuller (@aschottmuller), Founder, Interactive Artisan, tackled the marketplace today, mobile friendly websites, and PPC and SEO fundamentals specific to mobile marketing. Here’s a recap...Read More
There’s no doubt now that your social media presence influences your rankings within the search engine results pages. However, what is up for debate is the specific mechanisms by which social media signals influence your site’s SEO. In lieu of a definitive answer from Google (which we’re not exactly crossing our fingers for!), we’ve compiled the existing...Read More
I’m sure that most of you know or have heard of Matt Cutts at Google. For those who don’t, Cutts is the head of the web Spam team at Google. That is to say, Cutts works diligently to ensure that Google’s search results are “good†and he polices efforts by folks who try to (overtly)...Read More
He walked down the quiet street, a leopard in the concrete jungle. Eyes down, but watching the angles. Hands in his coat pocket concealing but preoccupied. It was then from the shadows a figure emerged, unwanted but unrelenting. “Hey buddy, you lookin’?”, poured forth with a cloud of smoke. “Naw, I don’t do that crap.”...Read More
Small business owners who have just begun their SEO campaign will find that there is no end to the depth and complexity inherent in search engine optimization. Many companies try to take a do-it-yourself mentality to SEO implementation that ends with them sloppily stringing together popular search terms or stuffing keywords on contextually irrelevant web...Read More
Much has been written lately about SEO and its convergence with social media, content marketing, and other inbound marketing techniques. While many people in the SEO field embrace the convergence of social, content, and inbound marketing strategies others remain resistant to change and convergence. Change is something that search, digital, and in-house marketing departments need...Read More
Achieving the perfect search engine optimization (SEO) strategy for any website can often feel nigh on impossible. With Google and many other search engines regularly changing their search algorithms, it’s a constant battle trying to attract the right web searchers to your website. Throw another language into the mix and making the most of your...Read More
Marketing firm Slingshot SEO is picking up where Microsoft left off. Five years ago Microsoft/Atlas began trying to educate marketers and the marketplace about the fact that more online sources than the “last click†were responsible for conversions. This was partly an effort to undermine the centrality of Google, which gets lots of credit for...Read More
Put that black hat away. Shady SEO tactics can get your site severely penalized by search engines. Punishments can range from losing organic traffic for a few days to losing it permanently. For any business, its website is a business asset with value that accrues over time and should be treated as such. Here are...Read More
SEO has a bad reputation, lets face it. Shady linkbuilding, key-phrase stuffed doorway pages and secret handshakes are all part and parcel of being a search engine marketing expert. Or are they? The search marketing industry being shrouded in mystery is a myth fuelled by unethical agencies, bedroom SEOs that don’t educate clients and people...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
