Spreading SEO Awareness & Knowledge

Last week, I had the privilege of speaking at the inaugural World Information Architecture Day (WIAD) in Ann Arbor, Michigan on the topic of information architecture and search engine optimization (SEO). Normally, I teach SEO professionals about information architecture: what it is and is not, how to determine the best IA for websites, and so...
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SEO Consulting for 2012

It’s 2012, and SEO has never been more difficult. Convincing business owners to utilize us is an uphill battle. SEO is not easy. Even the brightest and most talented of Internet marketing managers don’t have the capacity to devote to the effort. It takes dedication, persistence, patience, scientific inquiry and a heart of stone. Oh,...
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Raising the bar with SEO

It’s hard to keep up with Google. Just as you make a change to your search engine optimisation strategy it seems another comes along and ruins everything. Google Caffeine, social media and retagging – the list never ends. Over the past few years, businesses have been pretty good at getting up to speed with the...
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Future of SEO: Change, Convergence, Collaboration

Forrester’s Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spend will come from interactive marketing reaching a grand total of $77 billion by 2016, with $33 billion of that coming through search. Although the report states that search will lose some share from 55 percent today to 44 percent of all...
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SEO Impact of Google’s Search Plus Your World

As search and social become ever more entwined in Google’s and Bing’s algorithms and search results, search engine optimizers cannot afford to turn a blind eye to social media. Bing incorporates Facebook data into its search results. Google has taken another big step with the introduction of Search, Plus Your World. Last week we explored...
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The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge

Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves). So why is Enterprise SEO so underserved and why do so few large organizations embrace it properly?...
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New SEO Tool SEOprofiler Reports Positions on Google, Yahoo and Bing and …

SFGate January 30, 2012 04:00 AM Copyright SFGate. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Monday, January 30, 2012 Article source: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/01/30/prweb9140733.DTL
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Reach and Frequency: SEO Secret to Brand Building on Google?

For those of us who have been in search engine optimization (SEO) for a number of years, we can recall the days when SEO efforts were measured by a ranking report, alone. That is to say, you might pick your top 50 keywords, dump these into a rank checker, run a report monthly, and determine...
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4+ Recommendations To Enhance B2B SEO Initiatives

The start of the new year is the ideal time for B2B search engine marketers to reassess website strategy and determine where enhancements could be made to benefit SEO visibility. With budgets still in review and benchmarks being set, focusing on site enhancements first could help maximize the benefits of all ongoing SEO initiatives, that...
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Top 10 Things to Look for in an SEO Expert

Your company’s Website might look great, with plenty of multimedia sizzle. But if the site isn’t consistently attracting targeted visitors and converting them into customers, it’s not doing its job-which can have a negative impact on revenue. It may be time to hire a search engine optimization (SEO) expert, whether it’s as an employee, an...
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