Tag

SEO

SEO Should Be Called Integrated Digital Marketing

We sure have come a long way in the search engine optimization (SEO) business. It seems like only yesterday (actually it was 1998) I was gaming Alta Vista for search rankings. I would find pages that ranked highly for two word keyword phrases and I would replace each instance of the keyword with my own...
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Brands Must Act Quickly to Ensure SEO Campaigns Comply With Google ‘Penguin …

LONDON, UNITED KINGDOM, May 04, 2012 (MARKETWIRE via COMTEX) — Whether they have yet experienced a drop in their organic search rankings or not due to Google’s latest algorithm update, ‘Penguin’, brands should audit their SEO strategies swiftly to minimise the risk of any activity being interpreted as web spam by the search engine, advises...
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Negative SEO: Looking for Answers from Google

It seems that we’re finally starting to see more of what many have suspected for a long time. That others can indeed affect your rankings with bad links. Otherwise known as “negative SEO.” And this time it’s going to be damned hard to get the worms back into the can. Let’s go back a bit...
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SEO: Avoid Link Building Shortcuts

There are no safe link building shortcuts. Instead I want to warn marketers about deceptive search marketers and the dangers of using “easy” link building tactics. In the latest instance, the search engine optimization community is abuzz with news that Home Depot’s SEO team has attempted to increase its link portfolio by potentially shady means....
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Talk About SEO Like a Regular Marketer

Years ago, when I first started with SEO, there was a lot of uncertainty about how to classify the function SEO served. Was it marketing? What is it technology? Was it something else entirely? Contributing to this uncertainty was the mystery that originally shrouded SEO. Over the years as SEO became mainstream and the SEO...
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How SEO software is changing the way we read and write

Flustered pundits claim that blogging has changed writing forever, but they’re wrong. You know what has really changed writing? Google search. Thousands of internet puppies are writing “content” that is perfectly optimized to rise to the top of search rankings. Search engine optimization (SEO) has become its own art, a genre designed to make writing...
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11 Considerations For International SEO

When you think about International SEO, it is easy to imagine Global 2000 companies with offices and employees around the globe. It can be equally important to the small business that sells globally from one location. How do you convince the search engines to include you in their international rankings on a country by country...
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Four Steps To Building A Powerful SEO Brain Trust

Since SEO is such a complex channel and is dependent on so many internal resources, the question becomes: how do you corral the goodwill of your teams and produce not only an SEO program that will generate the results you need, but scale for long term growth? The good news is that the answer to...
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SEO and PPC: Synergistic or Cannibalistic?

Many ecommerce managers wonder whether the paid search ads they place enhance or cannibalize the organic search results. They wonder, in other words, if they end up paying for clicks they could have had for free organically. A recent study by Google suggests that the relationship between paid and organic search is more synergistic than...
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8 SEO Pointers for Ecommerce Product Pages

Search engine optimization can be the difference between ecommerce businesses that thrive, and those that don’t. Optimizing product pages for search engines is especially important. Below are eight pointers to make sure your product pages are properly optimized. 1. Place Keywords in Title Tags One of the most important elements is the title tag of...
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