In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what goes into their search ranking algorithms, which they update all the time. When a new update is released, search enthusiasts are quick to make assumptions about how to...Read More
This post was sponsored by Cocolyze. The opinions expressed in this article are the sponsor’s own. A few months ago the SEO solution, Cocolyze.com discreetly launched, a newbie among the SEO tools. Now, you’re probably used to page analysis and scan tools, rank tracking tools, and even backlink audit tools. But Cocolyze isn’t offering a new...Read More
Meet Tom. Tom’s tired of seeing his website languish on Google. That’s why he spent a serious chunk of his marketing budget on a top-rated search engine optimization (SEO) consultant. That’s also why, following expert advice, Tom executed a massive overhaul of his company’s entire website. It’s 10 days later, and Tom’s eager to see how...Read More
This is a sponsored post written by Atomic Reach. The opinions expressed in this article are the sponsor’s own. Artificial intelligence (AI) is one of the biggest trends in digital marketing today. A decade ago, AI was associated with robots, machinery, and complex sciences. It felt abstract and somewhat alien. It was a term that...Read More
No matter your industry, company size, the products or services you offer, or the audience you serve, there’s one thing I can assume with near absolute certainty: You want to appear on the first page of Google’s organic search results. And you’re likely dedicating at least some portion of your budget to an SEO content...Read More
Black hat SEO refers to unethical practices to help a website rank higher in Google. Often times, a website doesn’t even know it’s suffering from black hat search engine optimization — and being penalized for it. Though black hat can temporarily help a website rank higher in Google, search engines will ultimately demote it for...Read More
The importance of structured data, a type of code that makes the content of webpages easier for search engines to interpret, is frequently emphasised in advice articles and presentations about SEO. We’re told that structured data can help make your webpage more visible in the SERPs; that it can help you get rich results and...Read More
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