PexelsPexels Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics are constantly changing. Meanwhile, e-commerce businesses that already have SEO marketing strategies in place need to also adapt to these changes if they want...Read More
Search engine optimization (SEO) poisoning has been around for as long as internet users have been using search engines. The attack, which is making a bit of a comeback recently, involves manipulating search engine results to drive users from legitimate websites to sites that serve up malware, identity theft tools and even fake news. In...Read More
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Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad agencies, nor is it to “name and shame” any...Read More
Understanding SEO is the ultimate marketing discipline, especially in today’s highly digital world. If you want to drive traffic to your site and increase sales, you have to keep up with the ever-changing search engine algorithms. Of course, in the process of trying to keep up with SEO demands, businesses make some critical blunders that hurt rather than help their...Read More
Getty You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or service — check. You thought of a name — check. You created a corporation — check. You raised some capital to get started — check. You built...Read More
Getty ‘Tis the season for seasonal SEO. Now you’re asking: “Wait, seasonal SEO. Is that even a thing? I thought SEO was a long-term strategy.” Yes, seasonal SEO is surely a thing — a big thing — that should work hand-in-hand with your long-term strategy. At Boostability, it has been a key to our overall...Read More
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