A strong search engine optimization (SEO) strategy is the key to attracting new customers to your business. While there are many components to SEO, an onsite blog is an often overlooked tool. You can create shareable content, improve keyword rankings, and reduce your site’s bounce rate by keeping up with a blog. However, you first...Read More
This is the first installment of our new series on in-house SEO in which we’ll dig into the operational challenges and opportunities that managing search engine optimization in-house presents. I’m a big fan of managing SEO in-house, yet, I usually find that doing 100% of the work in-house is not the best approach for most...Read More
“Our systems don’t have a problem when it comes to multiple H1 headings on a page,” said Webmaster Trends Analyst John Mueller on the October 3 edition of #AskGoogleWebmasters, adding that using semantically structured headings does help Google understand your pages. The question. “Can we have a clear answer to the question [of] how to...Read More
When you first launch your e-commerce website, it’s crucial to consider search engine optimization (SEO) for all the content that you upload. That’s because ranking higher in Google search results takes time. And, without proper SEO, you can’t reach those heights quickly. Creating SEO-friendly content has a lot to do with schema. For those of...Read More
Relying on organic search traffic is risky for small ecommerce businesses in my experience. Other marketing channels, such as Facebook, could generate a better return on investment. Traditional methods of advertising such as radio and newspaper may also play a part. It is never a good idea to use a single marketing stream. And it...Read More
Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are excellent ways of building your knowledge of theory. Learning theory alone is not enough, others will say. You should hone your craft with a practice...Read More
The more people who can find your website in search engines such as Google, the more customers, sales and leads you are going to generate. Plain and simple. This process is called search engine optimization, or SEO for short. When it comes to selling SEO services to a prospect who is familiar with this process,...Read More
3. Unintentional Collateral Damage During Optimization Efforts A page has the potential to rank for multiple keywords. Finding the balance between the right content, the right target keywords, and the right optimization efforts is a challenge. As an SEO practitioner, the following scenarios may seem familiar to you: A website will contain multiple pages covering...Read More
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