All Stories by Sarah A. Seo

Cathal McNaughton / Reuters On the Road, Police Power Has Few Limits Officers have wide discretion when they pull over motorists. And the courts keep giving them more. Sarah A. Seo 6:00 AM ET Article source: https://www.theatlantic.com/author/sarah-seo/
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Predicting the ROI of SEO [PODCAST]

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Web Design Practices That Frustrate SEO Pros

What web design practices interfere with SEO? Do web developers and digital marketers clash over webpage design decisions? What issues face today’s website management teams? If you have ever wondered if online marketers care about webpage design, the answer is yes, they do. It can take years of work experience to truly understand how changes...
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7 Tips to Improve Your SEO in 2019

PHOTO: Chris Wetherell Marketers have had to contend with challenges stemming from SEO for greater than 20 years now. According to HubSpot’s State of Inbound 2018 report, 61% of marketers feel improving SEO and growing their organic presence is the top inbound marketing priority. That may not be shocking since, well, SEO and inbound marketing...
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SMX replay: SEO that Google tries to correct for you

Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX Advanced, “Are you going to throw millions of dollars at a PR campaign to try to get us [SEOs] to convince developers to fix all this stuff? Or are you...
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A New Era of Google Search: What It Means for SEO

Important changes are happening at Google and, in a world where marketing and algorithms intersect, those changes are largely happening under the radar. The future of search looks like it will have considerably less search in it, and this isn’t just about the end of the 10 blue links, but about much more fundamental changes....
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Clicks ‘n Tricks: SEO’s not dead yet

by Charlie Stewart (@CStewart_ZA) Recent research from Jumpshot and Rand Fishkin, one of the SEO industry’s pinup boys, found that nearly half of all Google searches fail to lead to a click. The study, which was based on an analysis of around 150bn Google queries from US-based browsers in Q1 2019, reported that 48.9% of...
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Google’s John Mueller on Retaining SEO After Migrating Web Platforms

Google’s John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO. More specifically, Mueller added his knowledge of how Google works to a conversation about the web platform Wix. In a thread titled “Is WIX really that bad?”, a user left a comment saying: “Yeah, because if and...
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The 4 SEO Priorities for Ecommerce Sites

Google rarely discloses algorithm details. That lack of transparency forces search engine optimizers to work in the dark. I equate it to the medical profession, where doctors are fighting an unknown illness. Ask 10 doctors why your head hurts, and you could get 10 different answers. To be sure, searches on Google sometimes directly lead...
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SMX Advanced through the lens of a young SEO professional

At a very young age, I knew digital marketing was the career for me. I was instantly drawn to the evolving search landscape and intrigued by customer behaviors on search. To me, SMX Advanced not only amplified my passion for search marketing, but it also provided me the opportunity to network and learn from the...
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