Tag

SEO

Castle Rock SEO – What is it?

“SEO” is the buzzword among the business community, but what exactly is it? SEO is an acronym for ‘Search Engine Optimization.’ In short, it’s the process to better ones website so search engines like Google, Yahoo or Bing better understand what the site is about and who should be the intended audience. The process is...
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The 4 Pillars of Enterprise SEO Success

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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5 additional data blending examples for smarter SEO insights

As I covered in my previous article, data blending can uncover really powerful insights that you would not be able to see otherwise. When you start shifting your SEO work to be more data-driven, you will naturally look at all the data sources in your hands and might find it challenging to come up with...
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How to Create Content for SEO

This is a sponsored post written by AtomicReach. The opinions expressed in this article are the sponsor’s own. Harnessing the power of SEO can feel like an overwhelming task. Whether you are a marketing professional, entrepreneur, or someone that just fell into the role of dealing with this, managing SEO can feel confusing. In its purest form,...
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Google Forgets to Announce a Major Change – SEO Community Disappointed

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Google’s Shift from Answers to Journeys: What Does It Mean for SEO?

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Law Firm SEO: Six Tactics Attorneys Can Use To Start Seeing Results

GettyGetty Lawyers in private practice face an extremely competitive environment in Google search. These challenges are compounded by the fact that there is an overwhelming amount of information about SEO on the internet, and very little of it is tailored specifically to law firms. Search can be complicated, and like any modern technology, it’s always...
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SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action

The office of Australian Small Business and Family Enterprise Ombudsman (ASBFEO) is targeting SEO fraudsters. Ombudsman Kate Carnell has said that the industry is rife with “horror stories” in which small businesses (SMBs) are ripped off by SEO consultants “over-promising and under-delivering.” Advocating for SEO regulation. She has called on Australian SMBs to come forward...
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Is SEO Strategy Losing Its Sheen?

More Small Businesses with SEO Strategies Are Incorporating PPC Advertising (60%) to Compete for Decreasing Organic Visibility in Search Results Thirty-six percent (36%) of small businesses have an SEO strategy, and 38% more plan to invest in SEO in the future, according to a new survey from Clutch, the leadings B2B research, ratings, and reviews...
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When Should Law Firms Opt For PPC Over SEO?

GettyGetty In this day and age, most lawyers understand that they need marketing to ensure the long-term stability of their firm. Where lawyers go wrong is when they don’t exercise the same due diligence with their marketing as they do with their clients. Case in point: when attorneys pursue search engine optimization (SEO) when they...
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